MartechAsia’s Post

What is Demand Generation? Well I'm glad you asked because we just posted a comprehensive guide to #demandgeneration after interviewing 8 experts from our Services team on the aspects within DG work and some of the shift's we've seen recently. Interested in more, check out the link. https://lnkd.in/e32rkx_s Want to chat further about how you can grow your Demand Generation efforts at your organization, feel free to DM me to start the conversation!

In the competitive landscape of modern business, creating a demand generation plan that drives tangible results is essential for sustainable growth and success. This comprehensive guide outlines key strategies and actionable steps to help businesses develop effective demand generation plans that yield significant returns. 𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐃𝐞𝐦𝐚𝐧𝐝 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧 Demand generation is the process of creating and nurturing interest in a company’s products or services. Unlike lead generation, which focuses solely on acquiring leads, demand generation encompasses the entire customer journey, from awareness to conversion. https://lnkd.in/dsArh3n7

Boost awareness and drive demand for your products and services by unlock the power of demand generation marketing. Check out The Demand Generation Handbook from DemandScience https://okt.to/26b0UV #DemandGen #LeadGenMarketing #B2Bmarketing

Looking to improve your demand generation efforts? Check out these 9 lessons from the best demand generation campaigns and see how you can apply them to your business. https://lnkd.in/eNx2P_fK #B2BMarketing #Demandgeneration

In today's rapidly evolving tech industry, generating effective demand is more important than ever. It involves creating a strategy to identify and target potential customers and then executing that strategy with precision and creativity. Learn about the effective ways of executing a demand generation campaign 👉 https://lnkd.in/grd78N8T #demandgenerationcampaign #techindustry #techmarketing #digitalmarketing #b2bmarketing #demandgen #leadgeneration

🚀 Is your business struggling to convert leads into loyal customers? Demand generation could be the game-changer you need. In our latest blog, we dive deep into how demand generation not only drives interest but also transforms that interest into actionable leads. Backed by compelling research and data, discover why integrating demand generation into your marketing strategy is essential for sustainable growth. Highlights include: 📊 50% more sales-ready leads at 33% lower costs (Forrester) 💰 $20,000 annual savings on lead acquisition (HubSpot) 📈 138% increase in revenue for companies with successful demand generation programs (Aberdeen Group) Ready to unlock your business's full potential? Read the full article and start driving growth today! https://lnkd.in/dEdGpzJF #DemandGeneration #BusinessGrowth #MarketingStrategy #BrandIncDigital

Still on a tear from last Friday’s post about what marketing should and shouldn’t be. I’m going deeper today… Demand generation - it’s so much more than just driving leads and customer acquisition. It’s ONE piece of a much larger marketing strategy that is about driving GROWTH. A friendly reminder for all of us... 🛑 🛑 🛑  Demand generation should not be noise. Demand generation should not define your strategy. Demand generation should not be a substitute for cultivating relationships. Demand generation should not be solely data-driven.  Demand generation should not limit creativity. Demand generation shouldn't isolate marketing. Demand generation should not control your metrics. Demand generation should not be a crutch. 🚀 🚀 🚀 Demand generation should be strategic. Demand generation should be purposeful. Demand generation should COMPLEMENT your brand's narrative. Demand generation should pause for genuine connections. Demand generation should spark innovation. Demand generation should fuel your marketing growth (not the single engine) Demand generation should be a partnership across marketing, sales, operations and product.  Demand generation should have its purpose. Demand gen can do so many amazing things for growth.  It’s the ultimate complement to brand and retention. But on it’s own it just creates meaningless leads. Drive marketing innovation. Enable sales growth. Think creatively! 🔥 Change the narrative. 🔥 What do you believe demand generation should be? #demandgeneration #leadgeneration #performancemarketing #b2bmarketingstrategy

Are you curious about demand generation strategies? Check out this insightful blog post from DXDMedia to learn more: https://lnkd.in/dkYbkqR6 @dxdmediauk

Most marketers overcomplicate demand generation Here's what you need to know: 1️⃣ DEFINE & UNDERSTAND YOUR BEST CUSTOMERS You should understand: + Who are your best customers? + How can you find more of them? + Why did they buy from you over the competition? + Why are you a better fit for them over anyone else? + What does their buying journey look like? + Who was involved in the buying committee? + What did you have to do to get them to trust you? --- 2️⃣ BUILD RELATIONSHIPS & EARN THEIR TRUST Now we're mostly answering questions they have at each stage of their buying journey based on your research in pt.1 ... And delivering those answers in an interesting way + Map your content to The 5 Stages of Awareness + Use Subject Matter Experts to inform this content + Repurpose so it's available wherever it is your Dream Customers hang out + Have a system for measuring demand gen at different levels of maturity Now you've created materials to guide your prospects on the buying journey (and you can distribute it wherever they hang out) --- 3️⃣ DISTRIBUTE TO YOUR DREAM CUSTOMER & ACCELERATE + Distribute key messages and helpful content where your Dream Customers hang out online + offline + Identify accounts expressing more intent, and run a high touch ABM play to accelerate demand ------- Now stick at this for at least 2x buying cycles before you expect to see results. The key to Demand Gen is keeping it simple, so you can stay consistent ------- Demand Gen isn't incredibly complex You just need a process to work through, and systems to help execute That's exactly what we share with you this week (And give you in our 12 week course - The B2B Incubator) #b2b #b2bmarketing #demandgen #demandgeneration  

Intent data in the context of #demandgeneration refers to information that indicates a potential customer's interest or readiness to make a purchase. This data can be incredibly valuable for demand generation efforts because it helps marketers identify and prioritize prospects who are more likely to convert. Read our recent #blog post to understand how intent data can be helpful in demand generation.   For more insightful posts, visit - www.intellitechsoln.com #marketing #marketingandadvertising #b2bleadgeneration #b2bmarketing