MarTech Cube’s Post

“If you jump straight into marketing tactics without defining your messaging, you run the risk of confusing your audience,” Annie Mosbacher, co-founder and chief strategy officer at Decoded Strategies, a Los Angeles-based marketing and retention strategies company aimed at technology businesses, said at #XCH24. “Your prospect’s brain is going to be on high alert to tune you out the second you become irrelevant to them. … If you confuse, you will lose.” CRN breaks down seven steps Mosbacher laid out for solution providers to write a better brand story: #BrandMarketing #BrandStrategy

“If you jump straight into marketing tactics without defining your messaging, you run the risk of confusing your audience,” Annie Mosbacher, co-founder and chief strategy officer at Decoded Strategies, a Los Angeles-based marketing and retention strategies company aimed at technology businesses, said at #XCH24. “Your prospect’s brain is going to be on high alert to tune you out the second you become irrelevant to them. … If you confuse, you will lose.” CRN breaks down seven steps Mosbacher laid out for solution providers to write a better brand story: #BrandMarketing #BrandStrategy

Don't get caught up in the distractions of shiny new technologies and trends when it comes to your marketing strategy. Acxiom's Chief Revenue Officer Tate Olinghouse talks about why brands need to focus on what really matters: delivering superior experiences for people to drive growth.

🚀💡 Want to skyrocket your ROI? 🎯📈 Dive into the world of Targeted Advertising Strategies! 🌐✨ 👉 Picture this: You're running an ad campaign, but are you reaching the right audience? 🤔 It's time to shift gears and maximize your ROI with laser-focused targeting! 🎯💰 🔍 Gone are the days of casting a wide net and hoping for the best. 🎣 With targeted advertising, you can hone in on your ideal customers, ensuring every dollar spent is driving meaningful results. 💡✅ 🎯 So, how do you do it? Here are a few strategies to consider: 1️⃣ **Know Your Audience:** Dive deep into demographics, interests, and behaviors. 🧐 Understand who they are, what they want, and where they hang out online. 🌐 2️⃣ **Segmentation is Key:** Not all customers are created equal. 🔑 Segment your audience based on their unique characteristics and tailor your message accordingly. 🎯✉️ 3️⃣ **Harness the Power of Data:** Leverage analytics and insights to refine your targeting over time. 📊💡 Stay agile and adapt as customer preferences evolve. 🔄 4️⃣ **Personalization Wins Hearts:** People crave personalized experiences. 💌 Craft compelling ad copy and visuals that speak directly to your audience's needs and desires. 💬💖 💥 The result? Increased engagement, higher conversion rates, and a healthier bottom line! 💰💥 🚀 Ready to take your advertising game to the next level? Let's connect and explore how targeted strategies can supercharge your ROI! 🔗📈 #ROI #Advertising #TargetedStrategies #DigitalMarketing #MarketingTips #BusinessGrowth #LinkedInMarketing #business #entrepreneur #sales #marketing #success #motivation #money #entrepreneurship #marketing #inspiration #hustle If you enjoyed this post and want to see more insights like this, make sure to follow AJ&VG. for regular updates! Click 'Follow' to stay connected. Help us reach more professionals by sharing this post. Together, we can make a bigger impact! Like, share, and let's start a conversation! 🌟💬 https://lnkd.in/gii7ME_8

Don't get caught up in the distractions of shiny new technologies and trends when it comes to your marketing strategy. Acxiom's Chief Revenue Officer Tate Olinghouse talks about why brands need to focus on what really matters: delivering superior experiences for people to drive growth.

Don't get caught up in the distractions of shiny new technologies and trends when it comes to your marketing strategy. Acxiom's Chief Revenue Officer Tate Olinghouse talks about why brands need to focus on what really matters: delivering superior experiences for people to drive growth.

Gain insights into multi-channel marketing success in the tech industry with our detailed guide for CMOs. Learn the key strategies for sustainable growth. #Marketing #CMOStrategies #TechMarketing https://lnkd.in/gEAzxZWC

Build your business with a good marketing strategy

To drive efficiency, as well as sustainable and profitable growth for their businesses, brands must utilize more robust measurement that separates coincidence from true causation and delivers those insights at the speed and granularity they make decisions. https://ow.ly/mIO350Qqo7k #marketing #martech #technology

What makes a direct mail campaign successful? 📬 Direct mail campaigns can be a powerful tool to reach your target audience and drive engagement. Let's dive into what makes them successful: ✉️ Personalization: Are you addressing your recipients by name and tailoring the message to their needs and preferences? 📊 Data-driven Approach: Have you analyzed data to segment your audience effectively and send the right message to the right people? 🔍 Compelling Design: Is your mail visually appealing, with clear branding and a call-to-action that stands out? 📈 Tracking & Analysis: Are you monitoring response rates and adjusting your strategy based on performance metrics? 💡 Innovative Touches: Have you considered adding unique elements like QR codes or personalized URLs to enhance interactivity? Engage with your audience: What strategies have worked best for your direct mail campaigns? Share your experiences below! 🚀