MarTech’s Post

The Modern Marketers Report found that growing economic uncertainty, increasing privacy concerns, and consumer fatigue toward marketers’ digital strategies are driving the resurgence of “tried and true” marketing channels. As we look toward 2024, RRD’s Modern Marketers Report uncovers trending insights here: https://lnkd.in/gSyHeJiQ #RRD #Marketing

The Modern Marketers Report found that growing economic uncertainty, increasing privacy concerns, and consumer fatigue toward marketers’ digital strategies are driving the resurgence of “tried and true” marketing channels. As we look toward 2024, RRD’s Modern Marketers Report uncovers trending insights here: https://lnkd.in/gdH3wZBC

The Modern Marketers Report, published by RRD, found that growing economic uncertainty, increasing privacy concerns, and consumer fatigue toward marketers’ digital strategies are driving the resurgence of “tried and true” marketing channels. As we look toward 2024, RRD’s Modern Marketers Report uncovers trending insights here: https://lnkd.in/eGqTDc6C

The Modern Marketers Report found that growing economic uncertainty, increasing privacy concerns, and consumer fatigue toward marketers’ digital strategies are driving the resurgence of “tried and true” marketing channels. As we look toward 2024, RRD’s Modern Marketers Report uncovers trending insights here:

Setting new marketing goals is always exciting, but having a solid foundation is key. Without it, you risk wasting money, time, and effort on marketing strategies that don’t deliver optimal results. 🚫💸 As we bid farewell to 2023 and welcome 2024 👋, it's crucial to stay ahead of the curve for long-term success. Now is the perfect time to thoroughly evaluate your marketing strategies, and many might say it’s already too late! 👉This evaluation should go beyond the usual suspects like e-commerce functionality, branding, and social media strategy. It's essential to delve into deeper aspects such as customer experience mapping, content personalization, and leveraging data analytics insights. These often-overlooked areas can significantly improve your understanding of customer behavior and preferences, ensuring you are fully prepared for what the future holds. 🚀 #MarketingStrategy #BusinessGrowth #DigitalMarketing #CustomerInsights

Are you facing challenges in spending your marketing budget effectively? You're not alone. Performance Marketing and Ecommerce leaders I speak with everyday are struggling with: ➡️Limited visibility on return on ad spend ➡️Fragmented customer journeys ➡️Data drop-off due to cookie consent mode banners ➡️Ineffective solutions When choosing a partner to address these challenges, consider: ✔️Transparency in their process (No black box) ✔️Similar clients and successful case studies ✔️Implementation process and support ✔️Proof of concepts for accountability What else do you consider when selecting a new partner? Let's discuss in the comments! 👇 #Marketing #Ecommerce #PerformanceMarketing #ROI #CustomerJourney #DataPrivacy

3 ways to connect with consumers during today’s complex journeys 1. Follow the data to get insights abt what consumers want 2. Go all-in on a cohesive in-store & online consumer experience 3. Don’t fall for transaction tunnel vision https://buff.ly/3TK0oo1 #CustomerExperience

GetApp's 2024 survey reveals 40% of U.S. consumers unsubscribe weekly due to high ad volume. Learn how brands can balance marketing with customer respect. Read the Latest full News - https://lnkd.in/dm3i_V6J #MarTech #MarTechedge #GetApp #ConsumerSurvey #MarketingTrends #Advertising #DataPrivacy #CustomerEngagement #EmailMarketing #CRM #SMSMarketing #AdTech #ConsumerInsights

📈 2024: The Year of Personalised Marketing! 📈 In today's world, customers expect brands to know what they like. Personalisation—whether through emails, recommendations, or ads—can boost engagement by up to 20%! 🔥 Discover how leading brands are leveraging data to create tailored experiences, increase conversions, and build lasting customer loyalty. Ready to elevate your marketing strategy? Let’s start personalising with 5Tree Digital! 🚀 . . #PersonalisedMarketing #DigitalMarketing #CustomerEngagement #5TreeDigital #MarketingTrends #BrandLoyalty #DataDriven #CustomerExperience #HigherConversions #TailoredAds #MarketingTips #BusinessGrowth

"To prove that #diverse #advertising is more than doing ‘social good’ the study looked at advertising and sales data for 392 brands across 58 countries from 2020 to 2023. While the Unstereotype Alliance predicted that there would be a positive relationship between diverse advertising and more #sales, the statistical significance of the findings astounded them. The preliminary findings showed that both short-term and long-term sales were positively affected when brands engaged in diverse advertising; short-term sales were improved by 3.46% and long-term sales saw an uplift of 16.26%, respectively. Furthermore, brands that engaged in progressive advertising reaped the benefits of higher customer loyalty – defined as ‘intent to repurchase’ – standing at 1.29 times higher compared to brands that didn’t." https://lnkd.in/gpQ8Jpuu