Martignetti Companies’ Post

From industry trends to consumer insights and market dynamics, our Park Street University sessions at Bar Convent Berlin were packed with valuable takeaways! 🍸 Check out the highlights from this year’s event and see how the beverage alcohol industry is evolving 🌍 Keep an eye out for replays coming soon! #BCB2024 #ParkStreetUniversity #IndustryInsights

Stop by to say hi and chat about our specialty ingredients for Petfood and Petfood ingredients.

How would you rate your business for commitment and intent? I was in some of the early planning meetings at Wiper and True (that’s where my involvement starts and ends I can take no credit for the end result) around launching alcohol free beers. The intention was clear, to take the time and resource needed to make them world class. We’ve all been in those meetings when lofty ambitions fill the room and everyone gets excited then slowly, over time, without anyone really knowing why, that energy and focus wanes. I watched as no stone was left unturned to make the dream as amongst a reality as, amongst many other things a new piece of kit was sought out and we became the first people in the UK to have it up and running. The intention was still there from the original meeting. There was then a key point of commitment, what to call the Pale Ale when it launched? Should it be an alcohol-free version of Kaleidoscope the flagship beer or something else in case it was perhaps seen as “lesser” because of the alcohol-free aspect? The decision was made to call it Kaleidoscope – a clear commitment to achieving the standards originally set out and confidence that everyone working on the project was intent on operating to that level. Many, many months later and Wiper and True have just scooped awards for Kaleidoscope and Tomorrow at the world alcohol free awards. A reward not only for all the hard work, but the commitment and intent by everyone involved to achieving that goal. Congratulations to Michael Wiper everyone at Wiper and True involved. As you come up for air at the end of the first quarter (a good thing to do), how strong is the commitment and intent within your business to achieving the goals you perhaps set at the beginning of the year? Honestly? Perhaps it’s time for a reappraisal of how well you are building a high-performance culture.

How would you rate your business for commitment and intent? I was in some of the early planning meetings at Wiper and True (that’s where my involvement starts and ends I can take no credit for the end result) around launching alcohol free beers. The intention was clear, to take the time and resource needed to make them world class. We’ve all been in those meetings when lofty ambitions fill the room and everyone gets excited then slowly, over time, without anyone really knowing why, that energy and focus wanes. I watched as no stone was left unturned to make the dream as amongst a reality as, amongst many other things a new piece of kit was sought out and we became the first people in the UK to have it up and running. The intention was still there from the original meeting. There was then a key point of commitment, what to call the Pale Ale when it launched? Should it be an alcohol-free version of Kaleidoscope the flagship beer or something else in case it was perhaps seen as “lesser” because of the alcohol-free aspect? The decision was made to call it Kaleidoscope – a clear commitment to achieving the standards originally set out and confidence that everyone working on the project was intent on operating to that level. Many, many months later and Wiper and True have just scooped awards for Kaleidoscope and Tomorrow at the world alcohol free awards. A reward not only for all the hard work, but the commitment and intent by everyone involved to achieving that goal. Congratulations to Michael Wiper everyone at Wiper and True involved. As you come up for air at the end of the first quarter (a good thing to do), how strong is the commitment and intent within your business t

Exciting News from Emerge 4Life Partners! We are thrilled to be participating in the ISPE Annual Meeting & Expo 2024 in #Orlando this week. With more than 2,000 industry leaders and professionals in attendance and over 200 exhibitors showcasing cutting-edge solutions in technology, automation, manufacturing, and pharmaceutical quality, this event is shaping the future of the pharmaceutical industry. Key discussions we’re looking forward to include: • Manufacturing 4.0: A New Era of Pharma, focusing on the role of automation and data analytics in optimizing production. • Sustainability in Pharma: Green Initiatives for the Future, addressing sustainable strategies in the sector. • Regulatory Challenges and Opportunities in the Post-Pandemic Era, where regulatory experts will explore the evolving global frameworks. At Emerge 4Life Partners , we are committed to identifying innovative opportunities that drive transformation in #LifeSciences. This event is a vital platform for staying ahead of industry trends and finding new ways to collaborate with key players. Stay tuned for insights and updates from Orlando! 🚀 #ISPE2024 #PharmaInnovation #LifeSciences #Emerge4Life #Manufacturing4.0 #SustainabilityInPharma

Soda is NOT a non-alcoholic drink alternative at events. Why are other attendees getting fancy cocktails and wine, and why am I getting de-clogging liquid? Give me amazing looking mocktails and zero-alcohol beer like Heineken, Peroni, Stella, or Athletic Brewing. I want all four flavors available! ______________________________ Don’t get me wrong. I am fine keeping alcohol at events. Sometimes I drink alcohol. Most times I don’t. / If I spent thousands to attend, I expect zero alcohol alternatives for adults, not kids. Even free to attend events are doing a better job. / Some venues are taking advantage of the no-alcohol movement and charging event planners more for mocktails than cocktails. Do better! ‘It’s just details, Julius. Come on!’ Great events are about details, my friend. Should we include those who don’t drink at events?

Did you know that mocktails are similar to zero proof drinks/cocktials? Zero proof cocktails are specifically made to mimic the taste and complexity of alcoholic cocktails using specially engineered non-alcoholic spirits, while mocktails are alcoholic cocktail recipes without the alcohol. Offering sophisticated zero proof cocktails at events can significantly enhance the guest experience by providing inclusive options that cater to all attendees, regardless of their drinking preferences. It demonstrates attention to detail and commitment to inclusivity, making everyone feel valued and part of the celebration. How can you incorporate Zero-proof drinks into your next event? Connect with me to explore the world of zero-proof drinks! Let CSI DMC make your next event unforgettable. 🥂 Remember, it’s not just about the drinks—it’s about creating moments that resonate. Cheers! 🎉🍹 #EventPlanning #Mocktails #ZeroProofDrinks #InclusiveEvents #EventTrends #CSIDMC

Why Should You Join USA Trade Tasting 2024? 🤔 USA Trade Tasting 2024 is not your ordinary trade event. It's a special opportunity for beverage brands to shine, connect with people, and grow their businesses. Here's why you should be a part of it 👇 📌 Connect with Consumers: Consumers will join the event for the first time on Day 2. This means you can talk directly to the people who drink your beverages. You'll hear what they think, and they'll learn about your brand, boosting your visibility and making loyal fans. 📌 Learn from Experts: The USATT Conference brings together 30 experts to share valuable insights over two days. You'll get insider knowledge about the beverage industry, helping you make smarter decisions for your brand. 📌 Taste and Network: Explore 24 tasting sessions led by passionate industry professionals. You'll get to try different drinks and meet potential partners, like distributors and retailers, who can help your brand grow. 📌 Take Master Classes: Join masterclasses led by award-winning sommeliers and bartenders. These sessions will teach you advanced skills and strategies to stand out in the market. 📌 Party and Connect: End each day with a fun cocktail party where you can mingle with other exhibitors and VIP guests. It's a great chance to make friends, share ideas, and celebrate success. USA Trade Tasting 2024 offers a fantastic opportunity for beverage brands to grow and succeed. Don't miss out on this chance to connect with consumers, learn from experts, taste great drinks, and network with industry professionals. Get More Information Here: https://lnkd.in/gcwFGygi Time to reach newer heights! 🚀 #tradeshow #exhibitors #brandgrowth #success Michael McAvena | Charlie Friedmann | Cole Pearsall | Jennifer Knott | Alice Pearson | Jeremy Parsons | Marsha Wright | Maureen Chen | Randee Prez | Mandy Martinez-Everett | Richard Amiro | Stephanie Houston

One of the most eagerly-awaited days in the world of non-alc is here at last, with the results of the World Alcohol-Free Awards 2024 now live. All the medal-winners are viewable on the competition’s website - www.worldafawards.com - and are sortable by medal, drink style, country of origin, brand name and ABV. ‘Even though this is only our second competition, we’ve already seen changes over the last 12 months,’ said Competition Director, Chris Losh. ‘The best drinks this year definitely had more complexity and layering of flavour, and, often, a bit less sugar.’ In its second year, WAFA attracted: ·        A record number of entries, with double-digit growth on 2023’s competition ·        Drinks from 21 different countries ·        30 judges, from North America, Europe and the UK The biggest tasting of AF drinks in the world the World Alcohol-Free Awards is the only global competition completely focused on drinks at 0.5% ABV and below, with a bespoke entry system, specialist judges and a famously rigorous judging process. With top palates tasting hundreds of drinks in every conceivable style, the judging days made for a fascinating snapshot of the world of non-alc. ‘There was a definite sense of things having moved up a gear, with entirely new types of drinks showing up, as well as some of the categories (particularly wine) reaching a standard we hadn't seen before,’ said Head of Judging Chrissie Parkinson. ‘There's definitely not an option for producers to stand still. 'In fact, we're already looking forward to what next year's competition might bring!' #alcoholfree #drinks #worldafawards Zero Proof Nation Nicholas Bodkins Club Soda Camille Vidal Noah Villeneuve Emily Syphas Jane Peyton NonToxicated La Cave Parallèle JOMO Club Better Without The Mindful Drinking Club Align Events Amavine soft crush Clinton Cawood Sansorium Josh Kelly James Morgan La'Mel Clarke Dupe Witherick Alex Norwood Hill Doctor Cocktail Uk Oscar Dodd Esmee Langereis Andy Mee Tom Ward Tom Surgey Jason-Candid Knüsel Helen McGinn Katie Spain

Early Bird Pricing for the International Spirits Competition ~ Ends in One Week!   Enter ADI's 2024 International Spirits Competition and save with our Early Bird discount! Register by February 2, 2024, to enjoy a $50 saving per spirit. ADI and select affiliate members get an extra $100 off. Don't miss out! https://lnkd.in/gndwZutU Since 2007, ADI has set industry benchmarks, offering categories for all distilled spirits, RTDs, bitters, no/low spirits, mixers, and more.   Benefits of participating in ADI ISC: - Detailed judge feedback for each entry. - Complimentary entry to ADI's Excellence in Packaging Competition. - Free awards for winners, both digital and physical. - Extensive media exposure and a chance to partner with Tipxy for Gold medalists. - Opportunities for Trophy winners to connect with top retailers like Binny's, K&L Wine Merchants, and Total Wine & More. - Exclusive meetings with import partners Preiss Imports, MHW, and Aiko Importers for international winners.   For more details on pricing, deadlines, and shipping, visit our website.   Still on the fence about whether to submit? Read what previous winners have to say about how the competition has changed their businesses. #spirits #competition #judging Erik Owens Eric Zandona