Martin Melgoza’s Post

Just read this article and love the insight by Evan Shapīro! My take on this is while Linear TV still captures the vast majority of ad dollars (85.3% in Q2 2024), there’s enormous potential in the streaming space. As streamers expand ad units and inventory grows, CPMs will have to decrease, creating a fantastic opportunity for our brands. This downward pressure on CPMs means more negotiating power for both linear and streaming, driving incremental performance for everyone taking advantage of TV/CTV. Really exciting times and looking forward to seeing the full report!   https://lnkd.in/gvyAyJF2 (edited) 

Epic game, epic event, epic partners!

Amazing day yesterday with the full team JuiceMedia.AI and Media Design Group!!

Exciting times!

Epic game!

#MDG

A lot of news this week! This one got me thinking of the future of programmatic and more importantly measurement! With all these developments the feeling that media tactics are falling back to old school TV strategies gets stronger. With that, i continue to fall back on incrementality being the preferred tool to truly gauge the impact of media. So, here's the scoop: Google Chrome is setting the stage to phase out third-party cookies by the end of this year with its Privacy Sandbox initiative. And according to a recent deep-dive by the IAB Tech Lab, this move is about to seriously shake up the world of real-time bidding and, in turn, the entire programmatic advertising and measurement landscape. Out of 44 digital ad use cases they looked into, only a handful seem to survive under the new Privacy Sandbox rules. Talk about a game changer, right? Here's the deal: The changes are meant to protect user privacy, but they're also putting the brakes on a lot of the tools and tricks we've relied on for years, like audience targeting and detailed ad reporting. We're at a crossroads where the old ways of doing things in the programmatic space just won't cut it anymore. What does this mean for all of us in the ad world? It's time to roll up our sleeves and get creative. We're looking at a future where our go-to strategies for targeting and measuring need a serious makeover. The big question on everyone's mind is: How do we move forward in this new, cookie-less world while keeping our campaigns effective and our measurements accurate? The conversation between the big players, like the IAB Tech Lab and Google, and the rest of us is more critical than ever. It's not just about hashing out the tech details; it's about figuring out how to reshape digital advertising in a way that respects user privacy without throwing advertisers and publishers under the bus. As we navigate these choppy waters, staying open to innovation and ready to pivot our strategies will be key. The future of programmatic advertising and precise measurement might look different, but hey, isn't a little challenge what keeps things interesting? Let's keep the dialogue going and tackle these changes head-on, together. #ProgrammaticAdvertising #DigitalMarketing #PrivacySandbox #AdTech #CookielessFuture

Retro Revival: The New Wave of Bundling Brings Cable's Golden Era to Streaming! Non stop articles on this endeavor! Old school bundling is cool again! It was inevitable. https://lnkd.in/gTuvqV7h

Consolidations in streaming is now picking up steam! The streaming game is about to get a whole lot more interesting! Disney, Fox, and Warner Bros. Discovery are shaking things up by teaming up to launch a new sports streaming platform this fall. Yep, you read that right. We’re talking about a mega collaboration that's set to change how we watch sports forever. So, what’s the deal? This new service is pulling together channels like ESPN, FS1, ABC, Fox, TNT, and TBS, plus a ton of games and sports rights from all three giants. And the best part? It’s all going direct-to-consumer, which means we can also expect some cool bundles with Max, ESPN+, and Hulu. Why’s this a big deal? Well, for starters, this means we’re getting closer to having one go-to spot for all our sports cravings. NFL, NBA, MLB, college football, NCAA March Madness, the list goes on – it’s like the ultimate sports package is finally becoming a reality. And for folks who’ve been juggling multiple subs or sticking to cable, this could be a game-changer. Bob Iger from Disney is calling it “an important step forward for the media business,” and honestly, I can’t help but agree. This move isn’t just about giving us more sports content (which is awesome, by the way); it’s about making that content way more accessible and convenient for fans everywhere. Plus, for the first time, Fox’s live sports are jumping into the streaming scene. That’s huge! It means no more needing cable TV or a virtual MVPD like YouTube TV to catch Fox’s NFL, MLB, or college sports rights. This whole thing is shaping up to be the sports streaming service we didn’t know we needed, focusing solely on channels with live sports, minus the other entertainment fluff. And with the launch timing right before the NFL season, I’m all in for some football! To sum it up, the big guns are coming together, and it looks like the streaming world, especially for sports, is about to get a lot more consolidated and a heck of a lot more exciting. Finally something good for consumers! Can’t wait to see how this all plays out! #SportsStreaming #NextLevelStreaming #GameOn https://lnkd.in/gSvcFbrQ