Hey fundraisers! Here are things your audience doesn't care about: - Your year-end giving goal - How close you are to your year-end giving goal Here are things your audience cares about: - The beautiful magic their contribution makes possible - That their contribution is important and valued Check yourself before you wreck yourself by sharing boring, meaningless requests and updates. End of year giving season can be fun or it can be a drudge. It's up to you. #NonprofitFundraising #Fundraising #NonprofitLeadership #NonprofitMarketing #NonprofitCommunications
Madeleine McGee
11mo
So so true. We need to put ourselves in the shoes of those we are writing
Donna Lollis
11mo
Amen
Mary Louise Resch
10mo
Amen!
Transformative Leader and Small Business Owner
11moI am literally staring at a pile of mail on my desk. If my memory is correct, that pile includes 10-12 year end fundraising requests... and my "filter" is similar to what you suggest above. Some will make it through, others will not. :)