Paul and I have stopped Idyll…🦉
We learnt the hard way:
Loyalty and digitalisation are nice-to-haves for local shop owners.
The enthusiasm we shared with our 3500 regular shoppers moved our focus away from the key problems of shop owners.
They include increasing fixed costs and high turnover.
Despite the energy we deployed and to our greatest disappointment, we realised we weren’t fit to help them with these priorities.
After deciding to pivot, we wanted to reuse our assets to try and solve a different pain point.
However, only our collaboration and companionship was worth holding onto.
Despite our resignation, we went back to an empty board.
Hundreds of ideas were erased in minutes, many in hours, a few in days, but one is still going, and has been for three months
The following realisation sparked Boune:
2-year-olds average 1 hour per day of screen time, and today’s teenagers, the first generation who had smartphones as infants, have a 134% increase in anxiety rates since 2010.
We interviewed 100 parents who live under those preoccupations and they stepped forward to help us design a solution:
🟢 That’s how we built our first interactive audio stories that make children the heroes and work on their focus and imagination.
We call children by their names, ask them to speak into the microphone to choose outcomes, and sometimes, we get them to show off their best moves 💃 🕺
Our app is officially live, and in 24 hours, we already rank 45th in the book category
If you know any children between ages 2 and 8, we count on you to share their feedback with us
We have stories both in French and English 🇫🇷 🇬🇧
The download link is in the comments.
This is just the beginning, we are thankful for our early adopters, and all the parents joining us on this journey ✨
