Mary Ojeme’s Post

Building trade stories to win with retailers isn't rocket science, yet how many times as a commercial person you've been in that meeting with your client and it's all about the brand strategy vs competitors and not about how you'll win with shoppers, grow the retailer's category and deliver on their strategy too? I've certainly seen it many times... We build trade stories that deliver triple win! have a look at our top line approach in this video and let's chat about how we can help you win with your retail customer.

The power of branding cannot be underestimated. Did you ever hear of intangible value? 🗣 People buy your products or services because of two things: - The first is the need for your product or service. The quality that sets it apart, the added value in their lives. - The second is your brand. They resonate with the values, have the same beliefs, or have an emotional connection. Coca-Cola is a great example of this. Can you imagine that if you separate Coca-Cola's brand from its assets/products, the organisation loses more than half its value? 🤔 This is so-called intangible value, and it is created through strategic branding and marketing activities all around the world. If you go to the mall, city, store or browse online to buy a product, do you think of the product, or do you immediately have a specific brand coming to mind? 💡   #branding #marketvalue #fmcgbranding

Victoria if you want your Brand to stand out, use a strategy Coca-Cola uses. Many business owners like Victoria are frustrated for many reasons. But one of the major cause of that frustration is low sales & poor Brand visibility. Now listen, what is sales? It's simple the ability to trade your product for money. It's an act of purchase. Here's another Question. Why do people buy? The question to this can fill an entire book, but here's the summary. PEOPLE BUY TO BOOST OR MANAGE THEIR EMOTIONS. The emotion can be fear, happiness, humor, pride.. etc. So, here's the strategy Coca-Cola has used for a long time. For more than 3 decades. THEY UNDERSTAND THE EMOTIONS OF THEIR AUDIENCE (BUYERS) & PLAYED ALONG. This is how the big boys do it. If you cannot get to the heart of your consumers you will find it hard to get their attention or money. So what should you do? - Have a robust client/consumer persona - Ask your current clients how they feel about your product. (Not what they like) - Ask your workers how they feel about your products (You might be shocked) - Gather the information gotten and develop a strategy that works for your brand. I hope you get the point. If you find this helpful, share with other business owners. PS: I am not an Ambassador of Coca-Cola. At least not yet 😊 ..................................... Just meeting me? I am Gabriel Faniyi and I'm here to support your brand's journey—building recognition, trust, and customer readiness through potent brand strategies and creative visuals. ............................... Be kind enough to follow me Gabriel Faniyi. I'll be glad to be part of your big family. #branding #businessgrowthtips #business

Looking to shake up your holiday strategy? Learn how retailers are leveraging the power of partnerships with non-endemic brands for success this season with insights from Goodway Group's Laura Taylor for Retail Today.

🚀 2024 is Here: Are Your Trade Promotions Ready to Thrive? In a marketplace where every shopper's decision is a battleground, #CPGBrands can't afford to play it safe. Trade promotions are taking center stage, and the gap between the leaders and followers is widening. 🔍 Dive into our latest blog post where we dissect why mastering trade promotions is more crucial than ever in 2024. We're talking serious strategy, the kind that turns challenges into opportunities and shoppers into loyal fans. Ready to transform your trade promotions and set the pace for 2024? Your journey starts here 👇

The Role of Marketing / BD, Part 1... Coca-Cola’s former Chief Marketing Officer, Sergio Zyman, said that: “The sole purpose of marketing is to get more people to buy more of your product, more often, for more money.“ Intuitively, that makes sense. But must it always be MORE x MORE x MORE x MORE? If done smartly, can less actually be more? Starbucks, Nike and Häagen-Dazs are just a few brands shifting from their mass-market / high-volume roots to premium / lower volume models to great effect. And I’ve mentioned before that Eddie Yoon's seminal book #Superconsumers speaks to outsized outcomes by marketing to the right (if not fewer) people. So while the basic formula has some merit (even in the professional services sector), HBO’s former CEO Richard Plepler summed it up nicely: “More is not better. Only better is better.” #BizDev #ProfessionalServiceFirms #ManagingPartners #MarketingBetter

Great quick read about brand loyalty from MarTech. Years ago Fast Company published a study about The Coca-Cola Company vs PepsiCo and they did a blind taste test. Pepsi had just come out with a new formula and long time Coca-Cola drinkers were shocked and dismayed when they picked it over their preferred brand. Then the loyal Coca-Cola fans defending their brand preference accusing the testers of tricking them or influencing their pick. It demonstrated how these people had created an emotional connection to the brand. They were going to remain loyal even if they blindly picked a competitor. #Brandloyalty is such a powerful thing. Making emotional connections are a proven way to do it. First, you must really understanding the customer values and what makes your them tick. This is why it's number one on their list.

Check out our latest feature! Jon Blakeney, Group Partner & Managing Director, was featured in MCA Insight - Leaders in Eating & Drinking Out Market Insight's latest piece on the value of brand partnerships. Read the full article below. 👇 #BrandPartnerships #Article #Hospitality #FoodAndBeverage #HospitalityHooks

Are you in partner marketing? Coca-Cola's website, Coca-Cola Lens, is an example of how a big brand is pushing insights out to its restaurant and retail partners to help them improve sales. Another example of how brands leverage thought leadership to impact both their and their partners bottom line. Check it out and see how it can enhance your business vision and strategy. What are your thoughts on using such tools for partner marketing? https://lnkd.in/e9TGVNPy

🥤 Dive into the iconic battle that has quenched our thirst for decades: "Coke vs. Pepsi - The Battle for Our Hearts" In our latest blog post, we unravel the marketing strategies, brand stories, and cultural impact that have shaped these beverage giants. Explore the cola wars with us! Read more: https://lnkd.in/gBJtuHsG #MarketingStrategy #BrandWars #CokeVsPepsi #AtomicCreativeBlog 🚀📈