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🏁 New Blog Post! 🏁 I typically focus on endurance racing, but as a woman working in motorsport, I felt compelled to explore a topic that's been on my mind: F1 vs. IndyCar—Which Path Is More Favorable for Female Drivers? 🏁 This was an intriguing dive into how these two major racing series could shape opportunities for female talents. Curious to hear your thoughts! https://lnkd.in/e7KYHXpu

In todays competitive world of Motorsport, the conversation around female drivers often feels like a modern-day revelation. Yet, the history books tell a different story... Our latest blog: Honouring the the great Pat Moss #Womeninmotorsports #femaleracingdrivers #AmicusTalentSolutions

Maui Jim and Oracle Red Bull Racing have announced a new multi-year partnership, building on the strong foundation established through Maui Jim's collaboration with Red Bull Global Sports, which began in 2024. This partnership marks an exciting new chapter in a shared journey across sports and performance and, starting from the 2025 Formula 1 season, Maui Jim will provide its renowned superior eyewear technology to the entire Oracle Red Bull Racing team. As the eyewear partner of the eight-time world champion team, Maui Jim will be worn by the team's drivers, pit crew and support staff throughout the global race calendar, bringing a unique blend of style, performance, and protection to Oracle Red Bull Racing's 21st season on the Formula 1 grid. Born in Hawaii in 1987, and now part of the Kering Eyewear portfolio of brands, Maui Jim shares Oracle Red Bull Racing's spirit of innovation and ambition. While staying true to its Hawaiian heritage, Maui Jim has grown to become https://lnkd.in/eMV3VwXs #News

There are no rules that specify that Formula 1 drivers have to be male. That said, the last female driver on the grid was in 1976. More than Equal are doing great work to support women and girls in motorsport, with a goal to shift the balance on the track. But the pitlane needs to change too: it is exciting to see Haas appoint the first female race engineer in F1 (Laura Muller, see article in the comments). #formula1

Having completed its third year, the F1 Miami Grand Prix has finally raced to win at the checkered flag. Since its inception, the first U.S. race on the calendar has continued to find ways to build upon its initial hype. And alongside these improvements for Formula 1 fans and drivers/teams, brands in fashion, beauty and lifestyle space have only gotten more invested in attending and activating at the Grand Prix. According to ESPN, ABC’s broadcasting of the Sunday race on May 5 was the largest number for live U.S. television on record for F1 — an average of 3.1 million viewers watched McLaren Group’s Lando Norris — beating out the three-time reigning World Driver Champion, Red Bull's Max Verstappen — to win his first Formula 1 race. Read more : https://lnkd.in/ebXD5Ky8

We’re proud to partner with BWT Alpine Formula One Team on Race into STEM– a global initiative designed to empower the next generation of motorsport. Through free digital resources and events around the world, we’re encouraging young girls to see themselves in roles both on and off the track. Learn more: http://msft.it/6042o1nTy

Exciting motorsport news today, as Iron Dames announced their surprise entry into the Formula Regional European Championship, with Doriane Pin and Marta García as their all-female driver line-up 😍✨ It’s a phenomenal pairing, with both drivers being considered at the very top of their game. Marta is fresh off the back of her victory in F1 Academy last year, and Doriane is currently excelling in two (!) different motorsport series. For those that don’t know Iron Dames, they are an all-female racing team competing in a number of motorsport series across the world. Since launching in 2018, they’ve racked up multiple wins, including being the first all-female team to win a race in the FIA World Endurance Championship. They are doing some exceptional work in opening up more opportunities for women in this sport. As Iron Dames founder, Deborah Mayer, said “stepping into a new single-seater championship is another step in our drive to promote and develop the brightest female talent in motor racing”. If the Iron Dames are successful in FRECA, we may eventually see them entering all-female teams into Formula 2 and Formula 3. This would provide a real pipeline for women in this sport (something it is so desperately lacking…) It is SO refreshing to see more women represented in motorsport, and I can’t wait to see what the Iron Dames team can achieve this year 🙌🏼 #motorsport #womeninmotorsport #femalesinmotorsport

The last few weeks have seen a number of significant developments, both on and off track, around increased opportunities for women in motorsport. 👉 The FIA World Rally Championship selected the three female drivers from its inaugural women's driver development programme that will receive a fully funded drive at this week's Central European Rally. 👉 Jamie Chadwick completed her first Indycar test with Andretti Global, completing 87 laps around Barber Motorsports Park. 👉 More than Equal announced a groundbreaking sports science partnership with Manchester Metropolitan University Institute of Sport, collaborating on research which will seek to build a comprehensive profile of what it takes to develop world-leading female drivers from karting through to Formula 1. 👉 Formula E revealed that it will be the first-ever FIA championship to hold an all-female test event, taking place as part of the series' official pre-season test in Valencia in November. It is clear that there is more momentum behind increasing opportunities for women looking to compete in motorsport than ever before, from grassroots up to the elite level. It is evident that progress is being made, but there is without doubt still lots of work that needs to be done before the sport can be considered truly representative with equal opportunities for all. #f1 #formulae #wrc #indycar #motorsport #womeninmotorsport #sportsbiz

Check out this case study to discover how Sunnen's cylinder #hones and #abrasives have powered Hendrick Motorsports: bit.ly/3Cfy0ER

100%, a leader in high-performance goggles and eyewear, announces its partnership with Red Bull KTM Factory Racing, a dominant team in MXGP. This collaboration brings together two brands focused on innovation, performance, and style. Starting with the 2025 MXGP racing season, Red Bull KTM Factory Racing athletes, including Lucas Coenen, Andrea Adamo, Marc-Antoine Rossi, Sacha Coenen, and Simon Längenfelder, will be equipped with 100% cutting-edge goggles and performance products. This partnership will ensure athletes compete with the highest level of clarity, protection, and confidence