Masilamani Murugan’s Post

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Director - Digital Marketing | Inbound + ABM | Omnichannel Marketing | B2B & B2C

Quick question: are you sure about your B2B leads? I've got something that might change your approach. Don't get caught up in these common B2B lead generation misconceptions! ➡️ Myth #1: All Leads Are Created Equal ➡️ Myth #2: More Leads = More Revenue ➡️ Myth #3: Lead Generation is a One-Time Effort ➡️ Myth #4: Metrics Only Matter at the End of the Funnel ➡️ Myth #5: Conversion Rate is the Only Metric That Matters The Truth: ↳  Quality Over Quantity: Prioritize high-quality leads over quantity. ↳  Focus on Conversions: Invest in nurturing leads to customers. ↳  Continuous Effort: Continuously refine your lead generation strategy. ↳  Full-Funnel Tracking: Track metrics at all funnel stages. ↳  Holistic Metrics: Include metrics like CPL and LTV for full insight. Additional Actionable Tips: ↳  Multi-Touch Attribution: Attribute conversions to all customer touchpoints. ↳  Customer Journey Mapping: Understand and optimize the entire customer journey. ↳  Segmented Campaigns: Target specific segments for better relevance. ↳  A/B Testing: Test elements to find what works best. ↳  Lead Scoring: Prioritize leads by engagement and readiness. Do you have anything to add to the list? Comment below ! Find this content helpful? 😊 ♻️ Share this with someone who needs to see it. #B2BMarketing #ABM #B2BLeadGeneration

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Joseph Abraham

Chief Business Officer @Xerago | Founder @B2Baxis & @ThoughtCred | B2B GTM & Content Strategist | Podcast Host

3mo

Fantastic post! Quality leads truly make all the difference. Masilamani Murugan have you explored using customer feedback to fine-tune your strategy?

Deepika Sivagnanam

SEO & SMM Specialist at ParentCircle

2mo

Quality Leads = Revenue

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