MASJIEN’s Post

You don't think building a strong personal brand can change your life? Deepica Mutyala the CEO and founder of Live Tinted is proof that having a killer personal brand can be a game-changer ↳ South Asian growing up in Texas ↳ Searched for Asian representation in the beauty industry ↳ She decided to become that representation for South Asian Women ↳ Viral YouTube video using red lipstick to cover her dark under-eye circles ↳ Capitalized on this success and built a community Inspired by her viral red lipstick hack, Live Tinted's first product was born A “Huestick” 3-in-1 color corrector used on eyes, lips, and cheeks that balances out dark circles, dark spots, and hyperpigmentation And guess what? This bad boy hit its monthly sales goal on launch day! Why? Well, let's spill the tea: 1) Their founder ↳ Focused on building a personal brand ↳ Built and nurtured a strong online community ↳ Positioned herself as an authority figure within her niche ↳ Had a targeted community anticipating the product before the launch 2) Social Media ↳ Used Instagram focus groups to collect data ↳ Asked her audience about their concerns and listened to their feedback ↳ Made them feel part of the brand (naming products, choosing which products they prefer) 3) Social proof is King ↳ Showcase real women of color using their product ↳ Use customer feedback and reviews to back their product success ↳ Share client success stories in their marketing 4) Audience loyalty and inclusivity ↳ Built trust and loyalty with her audience ↳ Products that cater to all skin tones ↳ Recognize her as a trusted figure by POC 5) Clean ingredients ↳ Transparency with ingredients ↳ Clean, vegan, cruelty-free ↳ Pigments are Carmine-free and 100% safe 6) Family orientated ↳ Huge part of her content ↳ Showcases her family's reactions to her products ↳ Appeals to the emotions of family and community within South Asian culture Personal brand + Loyal Community = Success Deepica is breaking barriers one Live Tinted product at a time PS: Have you tried their products? #socialmedia #socialmediamarketing #marketing #marketingstrategy #livetinted _________________________________________ 👋 Hi my name is Sonum ✨ I am a Social Media Manager and Personal Brand Strategist 🎤 I talk all things marketing and building your personal brand 🔔 If you find my posts helpful, hit the bell icon so you won't miss a post

Press Release ❌ 10-min Youtube Video ✅ Loving Huda Kattan's rebrand communication strategy for Huda Beauty 🔥 Forget about traditional PR - what better way to launch a new identity for one of the OG (and very successful) influencer brands than using the same format that originally got you your fan base? It allows for storytelling and high-level engagement with the only audience that actually matters, explaining every decision, letting them be the first to see the change, and meeting them where they are. If you have 10 mins to spare, watch this:

Who is Aon Somrutai? If you are active on TikTok, you will have come across at least one of her videos. In her videos, you will usually see her shopping at high end fashion boutiques, where she spends extravagantly, often with her signature phrases, “I like this one and this one. I buy all.” What sets her apart from other rich characters on TikTok is her extreme kindness, especially towards her employees - usually her trusty bodyguard Khun Tae-Ki and her housekeeper Khun Aoy. When shopping, she always makes sure to buy something for each of them and she shows her gratitude for every little thing they do for her with her high-pitched “Thank you”. In between scenes, she often has conversations with her girl friends on her Vertu mobile phone, with yet another signature greeting, “hey girls!” At the time of writing, she has amassed over 3.9 million followers on her TikTok account. But if you think she’s just another attention-seeking, flamboyant rich bimbo on TikTok, you’re probably half right. The real Aon Somrutai is actually Somrutai Sangchaiphum, a successful business owner in Bangkok. She is the founder of Perrine Porter and CEO of SF Brandname. As founder of Perrine Porter, she champions sustainable shopping practices and make high-end fashion products accessible - from Birkin bags to Cartier rings. As CEO of SF Brandname, she has positioned the company as a leading authority in buying, selling, and trading luxury fashion products. So if you haven’t figured it out already, the boutique where Aon shops at and “buys all” is Perrine Porter! And all this social media attention drives a lot of traffic to her store. In order to connect with your audience, authenticity, entertainment, and relatability are important factors - and these are factors that Somrutai has achieved so well. This is a great case study for brands looking to engage with their audiences on social media. “Thank youuuuuuuuu!!!” #socialmedia #marketing #contentmarketing #digitalmarketing #content #fashion #branding #engagement

I've noticed the uptick of brands "in the comments" lately across social platforms, and harnessing the power of comments to drive engagement and boost advocacy is a strategy that takes time, efforts and resources to do correctly. Actively participating in discussions can help create a sense of community, gain customer insights, and drive multi-channel engagement. #SocialMediaMarketing #BrandStrategy #CommunityManagement https://lnkd.in/e8MgJSMZ

On this Father's Day I found this one of beautiful a year Old advertisement from Dove men+care. They have maintained their Brand voice and tone by adding simplest things "Care" Dove Men+Care has consistently positioned itself not just as a provider of personal care products but as a champion of men's well-being and authenticity. This latest campaign seamlessly intertwines brand values with the evolving narrative of modern masculinity, reinforcing the brand’s commitment to fostering self-confidence and genuine care. Key Takeaways for Branding Professionals: Authentic Storytelling: The ad's narrative breaks stereotypes, showcasing real men in real situations. This authenticity is what drives brand loyalty and deep emotional engagement. Emotional Branding: By focusing on relatable and heartfelt stories, Dove Men+Care taps into the emotional psyche of its audience, making the brand memorable and trusted. Consistency in Messaging: The campaign aligns perfectly with Dove Men+Care’s longstanding message of strength through care. Consistency in messaging across all touchpoints strengthens brand identity. Inclusivity and Representation: Featuring a diverse range of men ensures that the brand speaks to a broad audience, promoting inclusivity and representation—key aspects of modern branding. Purpose-Driven Marketing: This campaign isn't just about selling products; it's about championing a cause—redefining masculinity. Purpose-driven marketing helps brands connect on a deeper level and fosters a loyal community. As branding professionals, there's a lot to learn from Dove Men+Care's strategic approach. It’s a reminder that at the heart of effective branding lies the power of authentic connections and purposeful storytelling.Let's continue to craft brands that not only stand out but also stand for something. #fathersday2024 #fathersday #dovemencare #menmattes #mencare #menworld #fatherworld #Branding #MarketingStrategy #EmotionalBranding #Storytelling #Authenticity #DoveMenCare #PurposeDrivenMarketing #InclusiveBranding #CustomerEngagement #BrandLoyalty #indiabranding

The Dove Campaign for Real Beauty is more than just a #marketing #strategy; it’s a social movement that challenged and reshaped the narrative around beauty standards worldwide. Launched in 2004, this campaign redefined how #brands approach #consumerengagement and positioned Dove as a leader in purpose-driven marketing. 𝐓𝐡𝐞 𝐂𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞: 𝐒𝐡𝐢𝐟𝐭𝐢𝐧𝐠 𝐁𝐞𝐚𝐮𝐭𝐲 𝐏𝐚𝐫𝐚𝐝𝐢𝐠𝐦𝐬 🔸 Dove recognized a growing discontent among women with the unrealistic beauty standards perpetuated by traditional #advertising. Most beauty #campaigns relied on airbrushed images of models, which left a majority of women feeling inadequate and unrepresented. Dove saw an #opportunity to challenge these norms and celebrate natural beauty in all its diversity. 𝐓𝐡𝐞 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧: 𝐀𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜𝐢𝐭𝐲 𝐚𝐬 𝐀 𝐁𝐫𝐚𝐧𝐝 𝐂𝐨𝐫𝐞 🔸 The core of the Dove Campaign for Real Beauty was authenticity. Instead of using professional models, Dove featured real women of different ages, shapes, sizes, and ethnicities. This shift not only resonated deeply with a broader audience but also built trust and loyalty among consumers who saw themselves reflected in Dove's messaging. 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐄𝐱𝐞𝐜𝐮𝐭𝐢𝐨𝐧: 𝐓𝐡𝐞 𝐄𝐥𝐞𝐦𝐞𝐧𝐭𝐬 𝐨𝐟 𝐒𝐮𝐜𝐜𝐞𝐬𝐬 🔸 Empowering Content: Dove produced compelling #visualcontent, such as the "Evolution" video, which showcased the transformation of a woman through makeup and digital retouching, revealing how distorted the portrayal of beauty can be. This content was not only viral but also thought-provoking, sparking conversations globally. 🔸 Community #Engagement: Dove didn’t just broadcast its message; it created a platform for dialogue. Through social media and events, Dove encouraged women to share their stories and redefine beauty on their terms. This participatory approach amplified the campaign’s impact, turning consumers into brand advocates. 🔸 Consistent #Messaging: The campaign maintained a consistent message across all touchpoints: print, television, digital, and in-store. This coherence reinforced Dove's #brandidentity as a champion of real beauty, ensuring that the message was unmistakable and omnipresent. 𝑫𝒊𝒔𝒄𝒍𝒂𝒊𝒎𝒆𝒓: 𝘐 𝘩𝘢𝘷𝘦 𝘵𝘳𝘪𝘦𝘥 𝘵𝘰 𝘦𝘯𝘴𝘶𝘳𝘦 𝘢𝘤𝘤𝘶𝘳𝘢𝘤𝘺 𝘣𝘶𝘵 𝘮𝘪𝘴𝘵𝘢𝘬𝘦𝘴 𝘮𝘢𝘺 𝘰𝘤𝘤𝘶𝘳. 𝘐 𝘸𝘪𝘭𝘭 𝘣𝘦 𝘩𝘢𝘱𝘱𝘺 𝘵𝘰 𝘤𝘰𝘳𝘳𝘦𝘤𝘵 𝘢𝘯𝘺 𝘦𝘳𝘳𝘰𝘳𝘴 𝘰𝘳 𝘰𝘮𝘪𝘴𝘴𝘪𝘰𝘯𝘴 𝘶𝘱𝘰𝘯 𝘯𝘰𝘵𝘪𝘧𝘪𝘤𝘢𝘵𝘪𝘰𝘯.

As many parents in Sweden, I today attended my son's last day in school and heard the traditional song "Den blomstertid nu kommer". When I saw all the happy school children celebrating the summer holidays are here, it was hard not to think about the future and what world they will grow up in. Not thinking about the environment, the climate and what will happen to our planet was impossible today and it made me feel extra proud about our work at SKINOME. We decided from the beginning to try to do our best to reduce our environmental impact and to compensate for this. It is not easy to always do the right things, but we have always tried to do our best and we are always transparent in everything we do. Because if you're transparent and open for feedback, you also get good advice from others, who may have greater expertise. Seeing how Gina Tricot has used Sweden's biggest influencer to promote the planting of 503 trees, and that the cost of the trees is a fraction of what they paid the influencer to promote this, just feels so incredibly wrong considering the world we live in today. SKINOME is a startup with revenues of just over 1 percent of Gina Tricot's revenues. Yet, we have planted 90,934 trees to date. However, we haven't really spoken about it and we haven't had any influencer talking about it either. Because the reason we do it, is not marketing. The Swedish television, SVT , is doing an important digging work that will hopefully push companies to become more transparent. And to push all of us to do things for the right reasons. https://lnkd.in/gyZ3-9Jb

Creating content that educates, inspires, and entertains is key to engaging your audience on social media. "The Ultimate Guide to Fashion & Social Media" offers valuable tips on balancing diverse content types to keep your audience captivated. Elevate your content strategy with our insights. 📱💡 https://lnkd.in/gZ7WHZ7y #ContentCreation #FashionBranding #AudienceEngagement

Why does this Collaboration linger in my memory? Brwn.in, a skincare brand, left a lasting impression with its personal touch during our collaboration. They not only discussed my impact as a content creator but also subtly addressed inclusivity in beauty standards, promoting products tailored for Indian brown skin tones. As a digital content creator, my journey began with barter collaborations. Along the way, I realised the importance of forging a connection with a brand. While many follow a standard procedure, those going the extra mile make the experience unique. A personal note or gesture can truly be a game-changer, adding value and enhancing ROI. Now, I make it a habit to provide extra story promotion on my social media platforms for collaborations that go above and beyond. #InfluencerMemories #BrwnInCollab #ContentCreatorJourney

Here is one of the most Successful Marketing Campaign of All Time: Dove: “Real Beauty” campaign Dove's "Real Beauty" Campaign, launched in 2004 by Unilever, conveyed a powerful message addressing the self-confidence of women and children. Featuring real women on billboards instead of models, it highlighted diversity and challenged beauty norms. The campaign successfully expanded across media, aiming to redefine beauty standards and promote positive self-image. What made this marketing campaign successful? The Dove Campaign for Real Beauty garnered praise for its transformative impact on culture, industry, and consumer lives through marketing. Ongoing today, it aims to challenge #BeautyBias and promote confidence over anxiety, complemented by initiatives like "The Dove Self-Esteem Project," fostering a healthier concept of beauty among children. Key Takeaway for Marketers: Choose a pertinent issue that reflects your organization's values and employ marketing strategies to make a positive impact in your community. P.s. What strategies have you found most effective for boosting your brand's presence? #Realbeauty #Dove #Marketing #Campaign #Advertising #Empowerment