Great read, this is happening to many permanent crops. Especially in California. If you want to thrive in or survive markets like this think about: A) Looking to “niche down” and make your product much higher value-add (organic, specialty, niche marketplaces, etc) where prices and margins are higher B) Serving a niche or geographically isolated consumer market (the way we focus on TX wine grapes) 🍇 🍷 where margins are better due to local market conditions C) Getting your product closer to the consumer where margins get better (direct-to-consumer, direct-to-retailer, custom processing, etc)
Some good insight into what California Almond Farmers are going through with farm prices belwo the cost of production. https://lnkd.in/gTJ-hyh9
It sucks how domestic farmers are pennied and dimed out of their living 😢 Jason's family has farmland in West Texas (cotton) and in Iowa (corn) that they lease to local farmers. Keeping production local and in the hands of those local farmers is so important!! Thank you for being a Texas farmer ❤️🇨🇱❤️
CEO at Jim’s Supply | Grower Profit Focused
5mo100% Mason Moreland. We are actively doing just what you mentioned in our business as we speak. Bringing real value to the customers in our space that need that value. Pricing fairly (but not always the cheapest) and delivering the best customer experience we absolutely can. Obsess about your customer and deliver on “more” than what they expect and you’ll never go hungry.