MassiveMusic’s Post

View organization page for MassiveMusic

35,884 followers

"Reality TV’s masterful use of music offers a cheat code for creating campaigns that stick. It's not just about a small bit of sonic branding either. The trick? Stop thinking about music as a mere brand asset and start treating it as an emotional bridge." As sound becomes an increasingly important asset in the world of branding, what can some of the biggest organizations worldwide learn from the use of sound in reality TV? Our Vice President of Integrated Partnerships, Roger Sho Gehrmann, evaluates television's effective use of audio in his latest piece on Creative Bloq. From Netflix Love is Blind to Kitchen Nightmares, reality programs consistently demonstrate how an effective sonic strategy can create drama and not just accompany it. But don't just hear it from us, let Roger guide you through his 6 key insights. Below is just a preview! Read the rest here: https://lnkd.in/etbkbHfM

Etienne Salina

Agrandis et fidélise ton audience grâce à la musique 🎧 📈 Quelle musique est faite pour toi ? Fais le test 👉 Lien en bio

2mo

The UK version of "Love Is Blind" is a real masterclass in musical storytelling. It combines good taste with the efficient use of music. By the way, Netflix reality shows are different from those produced by TV broadcasters. Since they don’t need to overstuff their programs to prevent viewers from switching channels, they focus even more on deep and sincere emotional amplification. Thanks MassiveMusic for this interesting article!

To view or add a comment, sign in

Explore topics