Set to become a national treasure, Saudi Arabia's first-ever cruise line just announced their very own sonic identity. Pioneers in the MENA region, AROYA CRUISES are now leading through their personalized sound as well - developed by MassiveMusic Dubai. With Saudi Arabia's tourism landscape constantly evolving, we ensured that the brand's "Remarkably Arabian" essence shined through all while keeping in mind its core identity pillars. Leading with a soulful oud riff and layering Arabian percussion with the delicate melodies of the ney flute, the result is a sound that faithfully represents AROYA's roots. Come and set sail with us, dive deeper into the layers of this transformation through our detailed case page: https://lnkd.in/dHsDAh-W #audiobranding #MENA #SaudiArabia
WAVy 🌊
Beyond!
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Director of Partnerships at MassiveMusic | Sonic Branding Specialist | Guest Lecturer on Music & Brands at University of Amsterdam and London School of Economics
2mo🛳️