🎉Exciting news! Join us in welcoming our new Carbon Market Partnerships Director, Brady Paron.
Brady joins us with over 8 years of impactful experience from Shopify, where he worked with 30+ carbon removal suppliers globally, led climate programs that removed 18,000+ tonnes of CO2 (the same as taking ~4,000 cars off the road for a year), and wrote and led the development of many of their sustainability and climate reports.
We are excited to have him on board!
Thanks to GeekWire for the mention in Tech Moves (check out the article in the comments )
This summer, we’ve been asking volunteers to visit national forests and scout for closed female cones as part of our Reforestation project. Curious to know what happens once we get your surveys of closed female cones? 🧐 Swipe to see!
🧗♀️Our partners at Mast Reforestation climb those trees and collect the cones - sometimes to astounding heights! The cones are then processed to collect the seeds inside them and used to grow new seedlings at a nursery. Once the seedlings reach maturity, they’re planted in forests that need more trees.
Want to help reforestation experts know which trees to climb? There’s still time to get involved! We have about a week left of the project and some great prizes in store. Everyone who submits 20 surveys will receive a $100 REI gift card, and the volunteers from California and Montana who collect the most surveys (50 minimum) will win a pair of custom Adventure Scientists Peak Skis!
🔗 Check the link to learn more and sign up.
https://lnkd.in/gJi9H8xS
📸 Mast Reforestation
The Plumas National Forest in northern CA was historically managed for timber, leading to forest structures and densities that were not optimized for ecosystem health. This left the region primed to burn when the North Complex Fire—one of the largest in California history—blazed through.
That’s why our work at Feather River Dome is so important. By restoring a forest that is better adapted to future fire and climate impacts, we’re protecting habitat for native species and sequestering carbon for an estimated 200+ years.
Learn about our project and how you can support our efforts to restore resilient forests. 👉 https://lnkd.in/dWFiRa43#mastreforestation#forestrestoration#forestresilience
A recent study published in Nature Portfolio found that global wildfire severity and frequency has more than doubled in the past 20 years. Six of the worst fire seasons have occurred in the past seven years.
These findings make resilient reforestation that much more important. At Mast, we are focused on bringing back forests to be more resilient in the face of future fires, droughts, and other climate disturbances.
Dive deeper into the study at the link in our comments 🔗
Learn more about our reforestation efforts (and how you can get involved): https://lnkd.in/gBVqUCJj
I help rapid-growth organizations build climate strategies, partnerships and impact communications | Worked with 30+ CDR companies and climate VCs | ex-Shopify
🌍 You can’t solve climate change without nature. 🌲
According to the IPCC, nature needs to deliver up to 1/3 of emissions reductions by 2030 to keep global warming below 1.5°C.
Reforestation is one of the most powerful tools we have.
That’s why I’m excited to start a new role focused on Carbon Market Partnerships at Mast Reforestation, alongside Paul Davis, Grant Canary, and the incredible team committed to restoring forests devastated by wildfires.
🚀 Through strategic acquisitions, Mast is building an integrated reforestation supply chain:
📦 Silvaseed Company manages the majority of the US Northwest’s forest seed inventory.
🌱 Cal Forest Nurseries grows the majority of California’s seedlings.
🌲 Mast Reforestation restores wildfire-burned lands.
I’m particularly drawn to Mast’s bold vision, commitment to sound science, and the chance to help shape and scale this critical work.
Let's goooooooo!
🌱 Curious to learn more or just catch up? Feel free to DM me—let’s connect!
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PS. If you know me, this should come as no surprise because I’m particularly interested in scaling global climate solutions and shaping markets and ecosystems to remove barriers to commercial scale. This drive grew during my time at Shopify, working with ~30 carbon removal suppliers through the Sustainability Fund.
As our General Manager, Nik Larum, explains, catastrophic wildfires are “burning with such intensity that they’re burning the ground and that's killing the seed that would naturally regenerate.”
That’s why we’ve stepped in, planting over 400M seedlings in the past 25 years to give forests a leg up.
NBC Bay Area recently featured our work helping both private and public landowners restore their land: https://lnkd.in/dgbTt5RA
Mast’s work to reforest one of the last remaining natural corridors between Yellowstone and Glacier will result in:
✔ Resilient forests planted with locally-adapted seed from native species
✔ Soils protected from further erosion
✔ Cooler ground temperatures and longer-lasting snowpack
Last week’s KRTV feature highlighted the multi-faceted impact of our carbon removal project at Sheep Creek Ranch: https://lnkd.in/djcTnHgj
🌲And we are live with 2024 cone collections across the west! Our on-site operators, with special guest Matthew Aghai, are all smiles at the end of the day dropping off bushels of cones at temporary storage before shipment to our processing facility in Northern California.
Ponderosa pine seed collected in Southern Oregon is critical for post fire reforestation and secure seed banking by the land managers in the region.
Over the years Mast's seed program has collected a variety of conifer species with potential to grow hundreds of millions of seedlings for many forest types across the Western US.
We invite you to connect with Silvaseed Company and Cal Forest Nurseries for all of your seed needs now and for future collection.
Happy cone season!
Photo credit: Justin Moore
#mastreforestation#seed#forestrestoration#forestresilience