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On the Master B2B Friday 15 podcast, Andy Hoar and Brian Beck discussed whether AI Chatbots replace first-level customer service people in B2B. They shared their experience with empathetic AI chat tool Hume AI. What impressed the guys was how close the tool seemed to being ready to answer first-line customer service inquiries. Often when we see an early version of a new technology, we can see the outline of how it might work in the future, but the actual execution is a little off. In this case, it feels like we're a year or two away from implementation, rather than 10 years away. Andy pointed out a significant benefit of moving first-line customer service to a chatbot: once you train an AI-based chatbot, it never forgets what it's learned. And you can continue to train it with new information over time. Plus, it's (basically) infinitely scalable, so even if it's not quite as accurate as a human, it solves for one of the main annoyances customers have about customer service - being placed on hold.

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