Inbound tourism remains the biggest form of tourism to the UK, explains our next speaker, Joss Croft OBE - 杨博路, CEO at UKinbound. In his presentation, Joss explains that despite many challenges the UK faces when it comes to inbound tourism, it remains a vital part of hospitality and also a vital part of a hotel’s revenue. Joss Croft OBE said: “Our research shows that the main questions an individual will consider when choosing where to travel to a certain country is whether they will feel welcome in the country, as well as if they receive great value for money. “Hotels therefore have a unique role when it comes to inbound tourism, with ensuring guests feel welcome in an unfamiliar place while also delivering experiences that are value for money.” #DistilingExcellence #HotelLeadershipConference
Insightful on some of the barriers / demotivators discussed and yet Inbound Tourim is on the uptick. Only can imagine if we earnestly work to simplify or remove these barriers the results and productivity of efforts would simply be amazing and amplify multifold for the industry.
Bachelor of Science - BS at surrey university
2moA very london and city perspective