Mastercard Data & Services’ Post

Personalisation is highlighted as a crucial factor for successful loyalty programs in the 2024 Paytronix Loyalty Trends Report. According to Kristin Lynch, Senior Director of Restaurant Strategy for Paytronix Systems, top performers are excelling in personalisation by leveraging data to segment their customer database. These leaders focus on differentiation, establishing emotional connections, and recognising their most valuable customers. Find out more insights in the article: https://lnkd.in/g5JzvEBJ

I've long believed that focusing solely on Revenue, without a keen eye on Profit, is a misguided approach. It's essential to delve deeper, considering both channel costs and total costs of acquisition. Only then can we steer our efforts towards generating not just revenue, but PROFITABLE REVENUE, the true cornerstone of sustainable business success. #FLYR #revenuemanagement #revenueoptimization

The Quick Service Restaurant (QSR) industry faces significant challenges, including labor shortages, rising costs, and market saturation. To thrive, QSRs must adopt strategies like enhancing customer loyalty through targeted marketing, improving operational efficiency, and leveraging technology. The latest report by 4SiGHT Research & Analytics provides actionable insights for QSRs to navigate these challenges and succeed in today’s competitive landscape. Download the full report: https://lnkd.in/dEWV_2iV #ConsumerTrends #QSRInsights #CustomerExperience #FoodServiceInnovation #MarketTrends #QSRStrategy #CustomerLoyalty #TechInQSR #ConsumerInsights

Loyalty programs help restaurants retain customers, increase order value, and foster engagement. With #LoyaltyXpert’s #data-driven approach, you can deliver personalized rewards, streamline processes, and watch your business grow. Read how the industry leaders are bringing the change by implementing loyalty programs for their businesses: https://lnkd.in/dB2YhZiH #RestaurantLoyalty #LoyaltyProgram #RestaurantSuccess #CustomerRetention #BusinessGrowth #CustomerRetention 

🚀 Is Your Business Ready for the Q4 Rush? 🚀 As we head into the busiest season of the year, it's essential to make sure your hospitality or retail business is fully prepared for the Q4 surge. From staffing up to streamlining payments, our latest blog post covers everything you need to know to make the most of the holiday rush. 🎉 Whether you’re managing a restaurant or running an independent retail store, we’ve got actionable tips to help you boost sales, manage operations, and deliver a standout customer experience this season. 📖 Read our full guide now: https://lnkd.in/e8b5EbgP #Q4Rush #BusinessGrowth #RetailTips #HospitalitySuccess #SMEs #HolidaySales #BusinessPreparedness #BusinessTips #FFP

Keeping our roll-outs flying! Backing up assumptions and heuristics about your hotel and/or portfolio’s channel profitability and behavior is a must in leading an informed optimization strategy. That’s why we’ve enabled that type of analysis in our Commercial Intelligence product 😉

🚀 Is Your Business Ready for the Q4 Rush? 🚀 As we head into the busiest season of the year, it's essential to make sure your hospitality or retail business is fully prepared for the Q4 surge. From staffing up to streamlining payments, our latest blog post covers everything you need to know to make the most of the holiday rush. 🎉 Whether you’re managing a restaurant or running an independent retail store, we’ve got actionable tips to help you boost sales, manage operations, and deliver a standout customer experience this season. 📖 Read our full guide now: https://lnkd.in/e8b5EbgP #Q4Rush #BusinessGrowth #RetailTips #HospitalitySuccess #SMEs #HolidaySales #BusinessPreparedness #BusinessTips #FFP

📈 Loyalty programs are soaring! 🚀 Did you know that an incredible 77% of consumers now participate in retail loyalty programs? That's up from 72% just last year. The growth doesn’t stop there: 🏨 Hotel loyalty programs: 46% (up from 36%) ✈️ Airline loyalty programs: 40% (up from 31%) This surge underscores the increasing value and importance consumers place on rewards and recognition. Is your business leveraging the power of loyalty programs? (Source: Adobe) #LoyaltyPrograms #CustomerLoyalty #ConsumerTrends #Retail #Travel #Marketing #BusinessGrowth #SpartaLoyalty

Another fantastic experience at the #QSREvolution Conference in Atlanta! Connecting with clients, partners, and industry friends felt like a family reunion rather than a trade show. Among the insightful topics discussed, loyalty stood out for me. Here are 10 key takeaways that resonated: 1 - Context and relevance boost loyalty activation rates 2 - Loyalty is a derivative of customer experience 3 - Reward promptly, avoid deferring gratification 4 - Loyalty is a two-way street (customer and brand) 5 - Loyalty focuses on retention, not acquisition 6 - Effective loyalty programs can drive customer behavior 7 - Personalization is key, backed by customer data 8 - Loyalty isn't just discounts; offer unique experiences (access to secret menu items, exclusive swag, special menu tastings/events) 9 - Avoid over-discounting, that is not what your loyal customers really want 10 - Loyalty programs should make customers feel valued, understood, and save them time While these points may not be groundbreaking, building effective loyalty programs remains a challenge for many brands. The success of programs like Marriott Bonvoy or Starbucks lies in providing value and making customers feel their loyalty matters. What's your take on loyalty programs that truly engage customers? On a final note, congrats to Danny Klein and the rest of the QSR Evolution team on a great event! #loyalty #customerexperience #restaurantindustry Patrick Cormany, Matt Huey, Amy Halverson, Kelly P., John Madigan

Our #retail customers are winning with #DigitalTransformation, innovation, and collaboration. Ahead of #NRF2024, explore how the recipients of our Innovation Awards for retail are changing the game. #TeamWDAY