Mastercard’s Post

How #SnoopDogg won the #ParisOlympics2024. Many have asked why Snoop Dogg was so active during the Olympics. The answer? Culture. You can't manufacture it. Having a universally loved figure like Snoop, who exudes authenticity & warmth, brings a vicarious pleasure to the games. Unlike #influencers, his status is so big he doesn't try hard. He is his own ambassador. Celebrities, statesman, and athletes enjoyed meeting him, too. Snoop's cultural equity is so powerful his mere presence makes the event cool by default. What is the importance of cultural equity for your brand? How is it harnessed and expressed? #olympics #branding #brands #digitalmedia #socialmedia #cmos

Marketplace Stakeholders Africa: A Transformative Experience I must admit, I wasn't entirely sure what drew me to this event, but one thing is certain - I've been profoundly impacted by the experience. The insights and connections I gained have been truly mind-blowing, and I'm leaving with a newfound perspective that will undoubtedly stay with me forever. This event has sparked a transformation within me, and I'm excited to see the ripple effects it will have in my life and work. #MojosMusings #rolemodel #influencer #tranaformation #marketplacestakeholdersafrica #marketplaceafrica #connection #manassehdogon

Flashback! It’s been almost week since the MTN FA Cup wrapped up, and I'm still hyped from the buzz. 😃 Last week by this time, the digital marketing team was busy gearing up, cross-checking our checklists, and making contingency plans. This is not our first rodeo but the experience is always different, and you have to be ready for the unexpected. I am happy to say it all went well and better than we expected. A massive shoutout to my incredible team, who delivered play-by-play action across all our key platforms, giving our online community a virtual front row seat on the action. Further big ups to our events  team, passionate and supportive influencers, our partner agencies and of course, the fans who made this campaign a roaring success. A couple of personal lessons i can share : 1.  Get your team in on the action early. Seriously, the ideas that come out when everyone's involved from the get-go is pure gold! 2.  Don't underestimate the power of sports personalities. They know how to get people talking, tap into their fan bases, and get the football community buzzing. Here's to pushing the boundaries of sports marketing in the digital age! #MTNFACup #DigitalStrategy #sportsmarketing #DigitalMarketing #mtnghana

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Is Taylor Swift THE biggest influencer out there? 🌟 Here are two reasons why she might just be the biggest influencer out there: 🎤 Swift's influence extends beyond boosting NFL viewership; her support can transform small businesses. Case in point: her choice to wear a small business bracelet led to a 470% surge in sales, solely through exposure. 🎤 Her concerts don't just drive ticket sales, they boost economies through increased spending on flights, merchandise, and more. So much so, that the Singapore government has revealed that they pay Taylor Swift to hold concerts throughout the year. Y/N - Do you agree Swift might just be the biggest influencer out there? #InfluencerMarketing #SocialMedia #MarketingCampaign

Top 10 Business Ideas For Girls.. Read more: www.cokmedia.com #businesstips #businessideas #cokmedia #BusinessStrategy #BusinessBrilliance #influencer

Get ready for a game-changing year in sports! With the Paris Summer Olympics, Summer Paralympics, and UEFA Euros on the horizon, brands have a unique opportunity to connect with audiences in new and exciting ways. Download our latest "2024 Influencer Trends You Should Care About" report to find out more. 📥 https://lnkd.in/dJU4-4Tq #InfluencerMarketing #2024Trends

Founder of Soho House, Nick Jones, shared his journey at AdWeek Europe, highlighting key lessons from his path to success. Today, Soho House boasts over 200,000 members and minimal marketing spend. How? 1️⃣ Initial Failures: Nick’s first restaurant, Over The Top, where customers chose a meat and sauce combination, ultimately it flopped. He learned to listen to feedback and developed resilience. 2️⃣ Community Building: By targeting influencers and creatives Soho House grew organically, maintaining exclusivity through its membership model. 3️⃣ Simplifying Processes: Nick’s dyslexia has helped him to simplify processes, focusing on what matters most. Nick Jones’s story shows that focusing on core values such as resilience, community building, and simplicity can establish a global brand.

Can 2/3 of #kindundjugend already be over? We've enjoyed yet another day of productive meetings and good talks at our booth. One particular highlight was our Instagram live session with micro-influencers to present and discuss our brand-new novelties directly from the fair to our online community. What an exciting way to connect and interact with our customers in the digital era 📱.   PS: The involvement of kids added some surprising elements to the equation. Live is life 😉 .   Have you tapped into the live medium yet? Share your thoughts and experiences in the comments!   #digitalmarketing #tradefair #socialmedia #koelnmesse

🙋♀️ | Welcome to the Team. Meg Thomas is our new Deputy CEO & Policy Lead at Forces Children Scotland. In this article, Meg reveals the motivation behind becoming a part of the team and much more! 💼 👨👩👧👦 📣 Learn more: https://buff.ly/424tEZx #policy | #influencing | #charitynews