Mastercard’s Post

My guest editorial in the managerial journal Business Horizons together with Yany Gregoire “Advancing toward the development of a discipline of negative events in marketing: A managerial perspective” is now available online. This guest editorial is part of a special issue on Negative Events in Marketing that was co-edited by Yany Gregoire and myself. We’d like to thank the authors of the special issue for their valuable contributions to the special issue. #SpecialIssue #GuestEditorial #NegativeEvents #Marketing #ProductHarmCrisis #BrandTransgression #ProductFailure #ServiceFailure #SpilloverCrises https://lnkd.in/gCCXRXHV

Unlocking Business Visibility: The Power of PR Revealed! Wondering how PR can skyrocket your visibility? Uncover the secrets to amplifying your brand presence and shining brighter in your market. Dive into our latest insights now!🚀🚀 #jessicadalby #jessicadalbybrandmedia #jessicadalbypr #PRSecrets #IlluminateYourBiz #VisibilityUnleashed

Important lunch and learn session today with our CMO on marketing tips: how to better tell your story. RSVP to get the Zoom info.

Conveying expressions will give you effective communication, with the help of emoji’s you can easily express them on digital platforms. Reach out to us! 📩post@posteit.org 🌐www.posteit.org #socialmediaoptimization #SocialMediaOptimizationServices #socialmediaagency #socialmediaexpert #marketingsocial #mediamarketing #esyposteit #automatically #socialmediamarketingtips #socialmediatips #socialmediastrategy #socialnetworkmarketing #socialmaintance #socialmediamarketingMedia #socialmediamanagement #socialmedia #socialmarketing #socialmediamarketing #socialmediamarketingstrategy #mediasocial #socialmediamarketingtip #socialmediahelp #socialgrowthmedia #socialemediamarketing #marketingsocialmedia #marketingmedia #socialmediamarketingmarketing #mediasocialmarket

The importance of both pre- and post-trade show marketing can’t be overstated. Without it, you’re essentially throwing your #exhibiting investment away. In her first blog for TSNN, Alyssa Patzius, president of Intero Digital Content & PR Division, shares six tips on on how to create anticipation for your exhibit before a trade show and how to continue the momentum with leads after the event. Find out how this comprehensive approach can transform your trade show experience here: https://lnkd.in/exrpPUsr #tradeshow #tradeshows #eventprofs #exhibitions

The Importance of Transparent Communication in Marketing As a marketer, it's crucial to keep your clients informed and empowered. In this video, learn why transparency and clear communication are key to building trust and establishing a strong partnership with your clients. #TransparentCommunication #MarketingStrategy #ClientRelationship #EmpoweredPartnership #EffectiveCommunication #ClientCollaboration #MarketingInsights #BusinessSuccess #ClientEmpowerment #MarketingTips

Increased visibility attracts new audiences and future customers, driving sales and business growth. Discover how strategic marketing can transform your book into a powerful business tool. Visit: https://zurl.co/UrbE

Kerri Coby White emphasizes the importance of aligning language and data within the team to drive better marketing strategies and results. Clear communication is the key to actionable insights.

Looking for some fresh marketing perspectives? 💡 Check out these incredible TED Talks packed with marketing wisdom from industry experts! #MarketingIdeas #MarketingInspiration #TEDTalks

The power of Relationship-based Marketing 🙌🏾 Watch the full episode here: https://lnkd.in/dEMyMGjz