Masterclassing reposted this
Calling all marketers at consumer brands!! If you're working on building out your Zero Party Data strategy, I'm super pumped to be hosting an online workshop on Thursday this week with our parters Aki Technologies on 'How To Leverage Zero-Party Data to Build Loyalty Moments.' Stephanie Bunnell will be leading the workshop, with key focus on data transparency, customization, personalization, and targeting. And we're also excited to welcome Kelsey Mosher Sipe from Barilla Group to weigh in on how brands are using Zero Party Data! The workshop runs on July 25 from 12:45pm - 1:30pm ET // 9:45am-10:30am PT. If you want to join us, please register here: https://lnkd.in/ei5rDZwr
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3moCan't wait!