Matcha’s Post

🔍 Market Analysis: The Launch of VMC by Spirit of Gallo 🚀 In a strategic move that underscores the burgeoning appeal of Tequila in the United States, Spirit of Gallo has announced the introduction of a new range of Tequila-based RTDs under the VMC brand. This launch signifies not just an expansion of product offerings but a targeted effort to cater to the Hispanic audience in the US, a demographic showing rapid growth and increasingly influential purchasing power. *Strategic Partnerships & Cultural Significance* The collaboration with Mexican boxing icon Saúl "Canelo" Álvarez and Casa Lumbre adds a layer of cultural authenticity and market appeal to the VMC brand. Such partnerships not only enhance brand visibility but also imbue the products with a sense of heritage and authenticity crucial for resonating with the intended demographic. *Product Differentiation* VMC stands out by emphasizing its roots in Jalisco, Mexico, and offering popular flavors like Paloma, Jamaica Hibiscus Cocktail, and Margarita, each with a 5.5% ABV. This move taps into the consumer's growing preference for authentic experiences in the RTD segment, which is increasingly crowded and competitive. *Market Impact* The decision to launch in select markets with substantial Mexican-American populations is a calculated move that leverages demographic trends. By positioning VMC as the first canned cocktail primarily aimed at the "Hispanic audience," Spirit of Gallo is not only filling a notable gap in the market but is also poised to set a benchmark in the RTD category. *Future Implications* As the landscape of alcoholic beverages continues to evolve, the success of VMC could herald a new wave of culturally nuanced and targeted product offerings. The emphasis on nostalgia, coupled with strategic market positioning, sets a compelling precedent for how beverage companies might navigate the increasingly diverse consumer base in the US. **In conclusion, the launch of VMC by Spirit of Gallo is a noteworthy development that underscores the dynamic interplay between cultural authenticity, market strategy, and consumer trends. It will be fascinating to observe how this initiative impacts the broader Tequila and RTD market landscapes in the coming years.** Reference: (Just Drinks, 2023) #TequilaMarketAnalysis #VMC #SpiritOfGallo #CulturalMarketing #RTDTrends #TequilaInnovation #MarketStrategy #tequila #innovation

While some sub-sectors of the alcohol market are seeing stagnated growth, the super-premium segment remains strong.    Growth, driven by increasing preference for experiential purchases, adoption of super-premium offerings by a younger, and more female audience, and the resilience of more affluent consumers, is expected to remain stable – making the super-premium space an increasingly attractive niche for manufacturers and brands.    Our report, ‘The new codes of premiumization’, co-written with the IWSR, outlines the key drivers of growth in the super-premium market.   Read more here: https://lnkd.in/evjHFVZ8.   To find out more about our work in Beer, Wine and Spirits, contact Marek Zdziech, Dan Zubaida, David De Matteis, or email consumer@occstrategy.com.   #ConsumerGoods #FMCG #Alcohol

While some sub-sectors of the alcohol market are seeing stagnated growth, the super-premium segment remains strong.    Growth, driven by increasing preference for experiential purchases, adoption of super-premium offerings by a younger, and more female audience, and the resilience of more affluent consumers, is expected to remain stable – making the super-premium space an increasingly attractive niche for manufacturers and brands.    Our report, ‘The new codes of premiumization’, co-written with the IWSR, outlines the key drivers of growth in the super-premium market.   Read more here: https://lnkd.in/evjHFVZ8.   To find out more about our work in Beer, Wine and Spirits, contact Marek Zdziech, Dan Zubaida, David De Matteis, or email consumer@occstrategy.com.   #ConsumerGoods #FMCG #Alcohol

While some sub-sectors of the alcohol market are seeing stagnated growth, the super-premium segment remains strong.    Growth, driven by increasing preference for experiential purchases, adoption of super-premium offerings by a younger, and more female audience, and the resilience of more affluent consumers, is expected to remain stable – making the super-premium space an increasingly attractive niche for manufacturers and brands.    Our report, ‘The new codes of premiumization’, co-written with the IWSR, outlines the key drivers of growth in the super-premium market.   Read more here: https://lnkd.in/evjHFVZ8.   To find out more about our work in Beer, Wine and Spirits, contact Marek Zdziech, Dan Zubaida, David De Matteis, or email consumer@occstrategy.com.   #ConsumerGoods #FMCG #Alcohol

While some sub-sectors of the alcohol market are seeing stagnated growth, the super-premium segment remains strong.    Growth, driven by increasing preference for experiential purchases, adoption of super-premium offerings by a younger, and more female audience, and the resilience of more affluent consumers, is expected to remain stable – making the super-premium space an increasingly attractive niche for manufacturers and brands.    Our report, ‘The new codes of premiumization’, co-written with the IWSR, outlines the key drivers of growth in the super-premium market.   Read more here: https://lnkd.in/evjHFVZ8.   To find out more about our work in Beer, Wine and Spirits, contact Marek Zdziech, Dan Zubaida, David De Matteis, or email consumer@occstrategy.com.   #ConsumerGoods #FMCG #Alcohol

While some sub-sectors of the alcohol market are seeing stagnated growth, the super-premium segment remains strong.    Growth, driven by increasing preference for experiential purchases, adoption of super-premium offerings by a younger, and more female audience, and the resilience of more affluent consumers, is expected to remain stable – making the super-premium space an increasingly attractive niche for manufacturers and brands.    Our report, ‘The new codes of premiumization’, co-written with the IWSR, outlines the key drivers of growth in the super-premium market.   Read more here: https://lnkd.in/evjHFVZ8.   To find out more about our work in Beer, Wine and Spirits, contact Marek Zdziech, Dan Zubaida, David De Matteis, or email consumer@occstrategy.com.   #ConsumerGoods #FMCG #Alcohol

Highlights from UNFI's Spring & Summer Show in Orlando! United Natural Foods, Inc. (UNFI) recently hosted an unforgettable event that brought together over 6,200 attendees, including 3,300 customers and 740 suppliers, showcasing a future where grocery retail not only thrives but leads with innovation and sustainability. The show was a melting pot of ideas, featuring over 1,200 brands and highlighting the importance of diversity with more than 60 Certified Diverse Suppliers. It wasn't just about discovering new products; it was about forging partnerships and learning from industry experts on how to enhance retail operations, save money, and improve customer experiences. One of the standout moments was the Pitch Slam competition, where The Patch Brand stole the show with its innovative vitamin adhesive patches, showcasing the kind of forward-thinking solutions that are setting new trends in the industry. The feedback has been phenomenal, with retailers of all sizes finding value in the direct negotiations, networking, and educational opportunities provided. This event has once again positioned UNFI as a key partner for retailers looking to navigate the evolving consumer landscape, emphasizing sustainability, quality, and community. As we look ahead, it's clear that the grocery retail industry is on an exciting path, with UNFI leading the charge towards a more innovative, sustainable, and inclusive future. Stay tuned for more updates and insights as we continue to shape the future of grocery retail together. https://lnkd.in/g-T_23RX #unfi #wegmans #publix#megrocersfood #harvestmarket #kosher #wholefoods #fyp #glutenfree #ihrmagazine #vegan #vegetarian #keto #allnatural #naturalretailer #specialtyfoods #shoprite #fooddistribution

Staffing, tech, category insights and more – hear from grocery experts at #GSFShow24 Full Delegate passes get all access! #trends #trade #growsales #innovations #food #specialty #equipment #frontandbackend #booths #b2bmeetings #retailerconnect #conference #insights #tastes #groceryshow #vancouver #canada #canadaevent #liveevent #2024events #retail #grocery #groceryevent

In the fiercely competitive world of beverages, innovation is key. For emerging brands, breaking into the market and securing coveted retail shelf space can seem like scaling Everest 🏔️ Limited visibility, distribution hurdles, and consumer skepticism are just a few potential roadblocks But fear not The Craft Beverage Expo & Conference in Reno starts today, and I'm excited to explore how non-traditional beverage brands carve out their niche in absolute triumph! My industry experience leads me to believe that the ✨key solution✨ lies in collaboration These non-traditional brands might benefit from banding together to amplify their collective voice and leverage shared resources to gain traction in the market Additionally, differentiation is paramount By focusing on what sets them apart—whether it's unique flavours, sustainable practices, or a compelling brand story—brands can capture consumer attention and stand out on crowded shelves 🤝 So, my fellow industry trailblazers, join me at booth #603 and let's embark on this journey together and emerge victorious in our quest to redefine what it means to be a non-traditional beverage brand. Fast Track Packaging Inc. #CraftBeverageExpo #CraftBeverages #BeverageInnovation #BeveragePackaging #BeverageBrands

Leveraging In-Market DTC Events for Winery Success Discover how strategic in-market DTC events can elevate your winery’s brand awareness, customer engagement, and sales. This session will explore the benefits of event types like pop-up tastings and winemaker dinners, offering practical insights on how to execute them successfully. Learn how these events not only drive immediate sales but also build lasting brand loyalty and stronger customer relationships. We'll also cover how increased visibility from these events can positively impact your wholesale channel and distributor partnerships. Join us to gain actionable tips for maximizing profitability and growth through targeted in-market events. #WINexpo #WineIndustry #DTCEvents #WineMarketing #BrandAwareness #CustomerEngagement #WineryGrowth