Matcha’s Post

Coffee, Wine, Wine Coffee

It’s the season of love and bubbly! 🥂 66% of operators menu champagne or sparkling wine, and there’s a clear favorite among flavor notes. Which do you think is the most popular? Share your guess in the comments. #beverageindustry #menutrends #industryinsights

Can you guess which 3 states are the most popular for having espresso martinis listed on the menu? Drop your guesses in the comments below or download the report to find out for yourself!

IS THIS INNOVATION? Every so often there is loud hosanna of self congratulation from a corporate department proclaiming the launch of a new innovation. And then you get Smirnoff Mango & Passion Fruit Twist. But is that really an innovation? To me it's something you'd knock off on a Friday afternoon, after lunch. And it would be as cheap as chips to produce. But innovation it definitely isn't. I wonder how much it cost to bring that to market? Here's a list of some ideas that appear in my book. I'd be interested to canvass opinion on which can be classed as innovation and which not. And why. And if there are other brands out there that people regard as genuinely innovative, let me know. I think agreeing on a definition of innovation is important. BUFFALO JUMP : A Canadian whisky positioned to compete with Bourbon brands. It was described as 'Mellow-Mash', versus the traditional 'Sour-Mash'. CARIGNAC : This was an attempt to establish Bordeaux, with its fine wine reputation, as an alternative prestige brandy region to Cognac. J&B SUB-ZERO : The first whisky specially blended to be served straight from the freezer and consumed frozen. SHERIDAN'S : A unique two-stage pack that delivers coffee cream liqueur that blends the coffee and cream before serving.. STERLING RED CHARDONNAY : A wine that exploited the legal requirement that for wines to be designated Chardonnay, they were required to contain 75% of that grape. The other 25% was a RED wine. CIROC : A vodka made from grapes, not grain or potato. TANQUERAY TEN : A gin aimed at vodka drinkers via its fresh, fruity taste. It avoids the harsh juniper 'hit' generically associated with gin. If you want the full stories behind these brands, check out my book on https://lnkd.in/eyRzmuK and order a copy on Amazon. #innovation #creativity #brands #drinksbusiness

Coffee tasting, or cupping, is an essential process for roasters and enthusiasts alike to evaluate and appreciate the subtle flavors and aromas of different coffee beans. This detailed guide breaks down the steps and nuances of a typical coffee tasting session, providing insights into how professionals assess coffee quality. Coffee tasting, much like wine tasting, is a refined art that requires a deep understanding of flavor profiles, preparation methods, and sensory evaluation. This guide will take you through the steps experts follow to conduct thorough coffee tastings. Link in comments for full blogpost.

What Are Barrel Aged Cocktails? If you’re familiar with how aging affects wine, then you pretty much have the concept of barrel aged cocktails under control. In short a premixed cocktail is stored over time in a small cask. As a result the flavors mellow and develop a subtlety that you simply can’t experience coming straight from the bottle. Barrel-aged cocktails: There’s no better way to bring flavor to a new level.

How do you stretch a brand into another category? When do you know you’ve gone too far? Gregg’s lager - genius. Not sure I buy into Farrow and Ball ice cream. Clothing I could see. Make up even. Colour matching to the colours that suit you. What would you like to see? #brandstrategy #brandbuilding #brandidentity

Elevate your wine tasting experience with these expert tips: 👀 Look: Examine the wine's colour and clarity in your glass, noting its brilliance and depth. 👃 Smell: Swirl the wine gently and inhale deeply to appreciate its complex aromas. 👅 Taste: Sip slowly, allowing the wine to envelop your palate with its intricate flavours and textures. 💬 Savour: Contemplate the wine's finish and share your sophisticated insights. Here's to discovering exquisite vintages! 🥂

📣Join us in brainstorming geo-related names for drinks! These drinks will be served during the Ice-Breaker event and in the six partner bars that are the gathering places for FOSS4GE participants throughout the week.🥂 You can suggest geo-related names for cocktails, beer, wine, or any other drink. It doesn't have to be a name that specifies the drink itself.🍾 🌟Let's come up with some amazing names that will make these drinks unforgettable! 📌Write your geo-names for drinks in this post's comments!

With blurring category boundaries, your playground- and your competitors'- just got much broader! Let's look at the beverage example: The blurrification of boundaries is pushing closer the core sectors, which traditionally separated their markets. This translates into growth opportunities beyond the core soft drinks categories: NoLo, ciders, beers and wines, kombucha, and cocktails and spirits. #branddevelopment #branding #marketing