Brands are doing more tennis activations for several reasons:
1. Global Audience and Demographics: Tennis has a large, diverse, and global fan base that spans various age groups and socioeconomic classes. This wide appeal allows brands to reach a broad audience.
2. New Product Innovation: For so long brands only thought that 4 players could only be on court at once. Now with things like Cardio Tennis, Liveball, and other programming, you can fit 15-20 people on one court. This increases on-site brand reach like never before.
3. Engagement Opportunities: Tennis activations offer various engagement opportunities, including on-site experiences, digital campaigns, and social media interactions, allowing brands to create immersive and interactive marketing strategies. Pairing on court with digital strategies creates a very unique reach for brands and products.
Again, this is an amazing example from Free People & PlayYourCourt on a best in class way to do this. Curious to learn more - reach out!
Free People Tennis Club Powered by PlayYourCourt heads to Austin, TX, this Sunday. Sign up now as it will be another amazing event Franna Camenisch Tennis Courts!
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Toss and Spin on Instagram: "@fpmovement tennis club powered by @playyourcourt will head to #austintexas June 9th. Join @taryn_lamb #fpmovement ambassador for an amazing time on court at Franna Camenisch Tennis Courts. Sign up link in our bio! #tennis #austin #playyourcourt #fpmovement"
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