Matei Goncea’s Post

🚀 Excited to share the culmination of a dynamic project I led, aimed at addressing market needs, crafting a compelling brand, and implementing an integrated marketing communications (IMC) strategy. Check it out [here]! (https://lnkd.in/ddRgfbuu) 🔍 Project Overview: Conducted rigorous market research to identify gaps and opportunities, developed detailed user personas, pinpointed the target audience with precision, and collaborated with a dedicated team to capture valuable insights through user interviews and video documentation. 💡 Key Contributions: Developed a new service offering and crafted a distinctive brand identity. Formulated a compelling key message driving brand awareness and engagement. Utilized various IMC tools to disseminate the brand's message across multiple channels. Devised innovative campaign ideas tailored to maximize reach and build brand salience. Meticulously evaluated financial viability using TAM, SAM, and SOM analysis. Created a dynamic working model of the app, showcasing its functionality and user experience. 🔑 Key Takeaways: This project showcases the power of strategic thinking, creativity, and collaboration in driving market success. The insights gained and experiences garnered continue to shape my approach to future endeavors in the marketing realm. 📽️ [Click here] to watch the project video! (https://lnkd.in/dNYjZagk) #MarketingStrategy #BrandDevelopment #MarketResearch #IntegratedMarketing #UserPersona #CreativeCampaigns #FinancialAnalysis #BrandIdentity #UserExperience #StrategicThinking #Collaboration #MarketSuccess

David Ogilvy knew "big ideas come from the unconscious.” He explained… “This is true in art, in science, and in advertising. But your unconscious has to be well informed, or your idea will be irrelevant. Stuff your conscious mind with information, then unhook your rational thought process. You can help this process by going for a long walk, taking a hot bath, or drinking half a pint of claret. Suddenly, if the telephone line from your unconscious is open, a big idea wells up within you." This is how agency staff will do their best work. Periods of "doing" mixed with periods of idleness to release the best thinking... …and dopamine. Relaxing and enjoyable idling releases dopamine. "Dopamine facilitates psychological plasticity, a tendency to explore and engage flexibly with new things, in both behavior and thinking," which can spur creativity,” as authors, Scott Barry Kaufman and Carolyn Gregoire explain in Wired to Create. Unfortunately, in a billable hours model, the priority is for people to always be busy to bill more hours. But it doesn’t have to be this way. When agencies adopt a productized model, they move away from the pressures of billable utilization targets as a performance measure. They can redesign their operations to ensure their people have the proper time and environment to think, experiment with new ideas, mentor others, and pursue professional development. But this also means agencies will need new ways to measure their performance not tied to billable hours sold. The answer is ‘effectiveness” In a productized model, measuring an agency's effectiveness in helping clients solve problems, achieve outcomes, develop new abilities, or achieve goals becomes the priority performance indicator. Time for a change. DM me if you’re ready for an agency model that provides the proper time for thinking and greater effectiveness. #ogilvy #agencylife #productize

In the fast-evolving world of advertising, culture is more than just a buzzword – it’s the driving force behind 100% capabilities. For an agency to consistently deliver exceptional results, its culture needs to nurture creativity, foster collaboration, and encourage continuous innovation. Here’s what makes up the foundation of a thriving ad agency culture: ✨ Creativity-First Mindset The heart of every campaign is creativity. An agency culture that encourages bold thinking, risk-taking, and experimentation is crucial for breakthrough ideas that resonate with audiences. 🤝 Collaborative Spirit No great campaign is the work of one person alone. Teams that work together – from creative directors to account managers – need open communication, mutual respect, and a shared vision to bring projects to life. 🚀 Adaptability & Innovation The digital landscape is always changing, and so must we. Agencies with a culture that embraces new trends, platforms, and technologies are the ones that stay ahead of the curve and continue to thrive. 📈 Results-Driven Focus At the end of the day, it’s all about delivering results. A high-performing agency ensures that creativity is balanced with strategy, aligning campaigns with business goals to achieve measurable success for clients. 💼 Supportive & Inclusive Environment Empowering teams by providing resources, recognizing achievements, and fostering inclusivity ensures every individual brings their best to the table, fueling overall agency growth. An agency culture built on these pillars is the secret sauce to unlocking 100% capabilities and driving success for both the team and clients alike. 🚀💡 #AgencyLife #CreativeCulture #Teamwork #Innovation #AdvertisingExcellence #Collaboration #ResultsDriven

Managing international campaigns can be chaotic and stressful. This is often how new clients describe their international campaign process before we start working with them. Over the past 30 years, we've smoothed out the process for some of the world's biggest brands, ensuring they deliver on time, on budget, and with cultural relevance. We've distilled this expertise into six pillars: Agility Glocal Creative Teamwork Efficiency Technology Scalability Learn about our approach to pain-free international campaigns here: https://lnkd.in/esrcMp6W #InternationalCampaigns #GlobalMarketing

As a small agency, can you prosper and thrive when faced with competition from the big juggernaut, networked agencies? David Ogilvy wrote that creativity is not a function of size. He thought that indepence of judgement is a principle value of the smaller agency. Small agencies can certainly survive and even thrive in today's market, but they face distinct challenges compared to larger agencies. Ogilvy, when referring to agency size believed 'small is beautiful'. He stated that he preferred working at Olgilvy and Mather when it was small. I co-founded a small, circa £1M fee agency and loved the work (sold in 2019 to my co-founder after 10 years) but like Ogilvy, always aspired to working on larger projects (accounts). Some advantages of small agencies: - Agility and flexibility - Personalized service - Niche expertise - Lower overhead costs - Closer client relationships There are multiple challenges for small agencies: - Limited resources - Difficulty attracting top talent - Less brand recognition - Smaller client portfolios - Limited ability to handle large-scale projects If I was setting up a small agency in 2024, knowing that survivial is the biggest challenge in year one, I would look at potential strategies to initially survive, then thrive: - Specialization in specific industries or services - Leveraging technology to increase efficiency - Forming strategic partnerships - Focusing on exceptional client service - Emphasizing creativity and innovation While big agencies have advantages in terms of resources and scale, small agencies can carve out successful niches by focusing on strengths and adapting to market demands. The key is to differentiate yourselves and provide unique value to clients. #agencylife #creativity #marketing

What sets Fifty Six apart from other agencies? It’s all about our approach. We don’t just work for you; we work with you. At Fifty Six, we act as your in-house team, deeply integrating into your brand’s culture and vision. We prioritize personalized, innovative marketing solutions tailored to your unique needs. Our commitment to your success goes beyond delivering services—we immerse ourselves in your business goals, ensuring every strategy we implement aligns with your long-term vision. Our focus on building strong, collaborative relationships with our clients means you’ll always have a dedicated team that understands your brand inside and out. We’re here to drive meaningful growth, foster genuine connections, and elevate your brand to new heights. Experience the Fifty Six difference, where you’re not just another client—you’re a valued partner. Let’s create something extraordinary together.

Ad agencies have long been the dominant contenders in the creative industry, but the entry of major consulting players into the space has opened the door to more data-driven, integrated solutions that clients are coming to expect. Read our blog to learn how the big six #agencyholdingcompanies are adapting to stay competitive.

Ad agencies have long been the dominant contenders in the creative industry, but the entry of major consulting players into the space has opened the door to more data-driven, integrated solutions that clients are coming to expect. Read our blog to learn how the big six #agencyholdingcompanies are adapting to stay competitive.

Ad agencies have long been the dominant contenders in the creative industry, but the entry of major consulting players into the space has opened the door to more data-driven, integrated solutions that clients are coming to expect. Read our blog to learn how the big six #agencyholdingcompanies are adapting to stay competitive.

My alternative headline for this talk was either going to be "Do all Marketers go to Hell?" or "My dad didn't want me to be a Marketer" But fear not - it's an optimistic talk with lots of tips you can put into action! Find me at Advertising Week Europe tomorrow at the Culture Unleashed Lounge, 1130am. I will cover : ⭐ Do Marketers have the power to make a difference? (Spoiler: YES!) ⭐ What is Inclusive Marketing? ⭐ HOW to make an impact? 5 Ways (and some case study examples) Come say hi if you're around tomorrow and drop me a DM if interested to have a coffee and chat! #AdvertisingWeek #InclusiveMarketing #AdvertisingWeekEurope #AWEUROPE24