Wider comments on AI and sport wearables: new stakes for our digital health?
The boundary between personal and sensitive data, particularly medical data, is now permeable, even if the tool used is not registered as such.
The Digital identity is defined as the log of all of our digital traces and our digital representations; wearables might become the Trojan horses that will threaten our digital identity. By integrating AI, location, financial and activity data, the sport wearable is now part of a connected self and goes beyond the strict measurement of a physical exercise.
In addition to the questions of the ownership of these data, there are the issues of access and use. The generalisation of wearables and the use of data, produced within a social perspective ("challenge your friends" in the social media) or for professional purposes (doctor, sports agent, insurer ...), increase dramatically the number of actors, who are associated with these data, the metadata and their cross-references.
Sport is a real-life laboratory for experimenting and analysing our digital life: the combination of AI and wearable data in sport highlights the legal challenges of data ownership in general, and the protection of privacy as a whole.
Apart from the individuals, who has the right to control, process or access the data produced? Is it the coach, the club, the league, the event organizer, the technology company providing the hardware or software, the broadcaster, Facebook...? By extension, what are the obligations of those who come into contact with these data? Let's take the example of BodyConnect and impact-measurement features, in the context of an injury resulting from a collision between several players, who would have the right to access, store, transmit or even protect the data initially captured by the t-shirt?
Beyond their commercial perspectives, wearables represent a challenge for governments, which have to ensure that the personal data collection and processing remain within a clear, understandable and ethical framework. Even an Apple's advertising campaign[2] is a reminder of the threats to digital identity. Behind the humorous and extravagant situations depicted in these clips, we must be sensitive to the moto "Some things should not be shared". Regarding sport wearables, let's ensure the improvement of our physical hygiene does not come at the expense of our digital hygiene.
[1] (Databrigde Market Research, January 2019)
[2] https://lnkd.in/garWTF5i
On est passé sur RMC ! 🤩
Quelle fut notre surprise hier en découvrant un passage sur Ochy dans l'émission d'Estelle Midi sur RMC ! On ne le savait pas mais les journalistes ont parlé de nous et présentés Ochy à leurs auditeurs hier midi. 🤗
Le sujet de l'émissions ? JO : la tech pourrait nous faire gagner des médailles. Les journalistes en sont convaincus, notre application peut véritablement aider nos athlètes mais aussi les particuliers à améliorer leurs performances et réduire les risques de blessures !
🙏🏻 C'est un honneur pour nous d'être reconnus par une émission de cette envergure, et nous tenons à remercier chaleureusement Estelle Denis et Anthony Morel pour avoir mis en lumière notre entreprise.
#RMC #Innovation #JO2024
Directeur mission locale du Pays d'Aix chez MISSION LOCALE JEUNES DU PAYS D AIX
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