Matt Brownell’s Post

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We are hiring our first in-house Creative Director. The below are some of the central beliefs of how we do creative at Yoco, if they resonate with you, then perhaps you will love leading the team who brings them to life: Challenge the norm We are a challenger brand, we inspire entrepreneurs to see passed the BS of how other brands portray and market to entrepreneurs. Our creative should challenge the norm. If something is a category norm, we should relentlessly pursue the opposite. Authenticity always Being authentic is central to what differentiates us. Our authenticity stems from the fact we understand the challenges of building a business. Authenticity means our advertising isn’t always happy. It's real. Offer hope, use emotion Running a business is incredibly hard. We won’t sugarcoat it. But we will always offer hope. We believe that the best and most effective marketing has emotion at the centre. Aim for extraordinary Creating in the minds of our customers an extraordinary brand requires doing things in extraordinary ways. We are aiming for firsts and we don’t need to be perfect or nail it every time. Fresh consistency, not consistent freshness Building an iconic brand means investing in distinctive and ownable assets and a clear and consistent voice. We believe in the power of fresh consistency, and know that the first people who get tired of our ideas is us. Apply here 👇

Creative Director - Yoco

Creative Director - Yoco

yoco.teamtailor.com

Stefan Siedentopf

Group Head of Planning/Strategy, VCCP

10mo

Great to see you doing so well Matt! 

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