Keeping the Salesperson Happy-A Strategy for Freight Brokers
Before and when I jumped into the freight brokering business I listened to a lot of Dennis Brown Youtube videos. When you first enter a new venture or business role you won't quite grasp or understand every single concept, idea, or strategy until you gain some experience.
While watching of Dennis Brown's videos he talked about getting to know the salespeople in a company you're targeting, not just the logistics managers or key decision makers. While I kind of understood this strategy from a theoretical perspective, I wasn't sure it was an ideal strategy for me to pursue.
I got into this game during the middle of the pandemic freight boom, and that is a pretty crucial time to get into this business, mainly because of very tight truckload capacity. As I was making cold calls, making lots of mistakes along the way, quoting on the phone or email during the initial outreach or the first conversation, I turned a lot of shippers off because I was quoting way too high. Nevermind skipping the courting and questions phase. I was calling people like rent was due last week. They didn't care that "capacity was tight in your area" and all that broker talk bullshit. They needed assistance, they needed their freight shipped, they needed their problems solved.
For the prospects I didn't turn off, a few of them gave me a shot. That's the thing about prospecting during a freight boom, many shippers are happy to entertain new freight brokers because some or many struggle to find capacity at reasonable rates. One client in particular, their salespeople are the behind-the-scenes real decision makers. Sure, the logistics person will probably give you a chance, but if you mess it up, that salesperson will be the one who fires you because you let him and his client down.
That never happened to me, in fact the opposite did. This particular salesperson needed an urgent shipment to his client the next day, very early in the morning, and the previous broker on the load dropped the ball, and I picked it up and slam dunked it.
To this day I have developed a great relationship with that salesperson, and sometimes he himself will reach out to me to assist him on other lanes. This experience has shown me in a practical way what Dennis Brown meant about how important developing a relationship with the salespeople in a company can be a very successful strategy to win and keep business.
#freightbroker #shipping #logistics #supplychain #freightagent
Director of Operations @ Loyalty Freight Group
6moI understand the message, but have a different viewpoint. Example: I’m a hobbyist weightlifter. Most people make progress (strength, lean mass, weight loss) in spite of improper/ineffcienet/ignorant execution. Yes, things are happening, but that’s not because what you’re doing is correct. Add in having zero goals or reason for being there furthers that point. It’s overly simple to set realistic and actionable goals to achieve within a specified timeframe. You’ll work harder to make something happen when you hold yourself to a standard versus a dissociative approach. Where most seem to fall short is the part where they beat themselves up over not achieving their end goal in the beginning stages. Readjust. Push forward. This is not the industry to just show up and hope something good happens. Trample the weak, hurdle the dead.