A few months ago I posted about our 'Roadworker of the Week' series, a small idea that has grown legs, with continually positive sentiment from the public. We've now delivered over 25 posts, and we're seeing some amazing things happening - Roadworkers who see the posts are nominating themselves to showcase the work they do within the industry - People are nominating roadworkers they know, or have met - People are seeing our roadworker of the week, and sharing a story to prove how worthy they are of the title (like the below, an additional story we posted yesterday) - Unprompted, people are telling our staff they love these posts - Our teams are starting to plan a road worker of the week to tie in with other campaigns, or project milestones Humanising these amazing people shows everyone that roadworkers are a crucial part of society, not just mobile road cones. And just maybe, we can create a bit of behaviour change as well. Looking forward to the next 25 Roadworkers of the Week, and beyond.
You might've seen one of our Roadworker of the Week posts earlier this month, highlighting Graham Cooper from Fulton Hogan who works in the Manawatū-Whanganui region. After this post, we received a message that we had to share. While Graham was out, a four-year-old named Archie was very excited to see the grader in action! Graham went out of his way to stop and ask Archie if he wanted to take a look in the cab, who was more than keen to jump in and check it out! Thanks Graham for making Archie's week - we hear he won't stop talking about it.
Aimee Brock
3mo
Well done Matt, super proud of this mahi!
Changing the world, one story at a time
4moAn awesome series, showcasing some of the awesome people working on our roads. Great work!