72% of U.S. Households are reachable by CTV and 4 out of 5 CTV viewers watch ad supported content...What's your CTV strategy? Checkout the guide below from our brilliant marketer, Katie Gargano!
Did you know that the average U.S. household has 22 connected devices? This means that advertisers have more opportunities than ever to connect with their audiences on their favorite platforms and devices. One of the most powerful and fastest growing channels that advertisers can leverage today is advanced TV. Check out our educational guide for a comprehensive explainer on advanced TV, how it works, and what to consider to successfully leverage it and drive campaign impact: http://bit.ly/477T1vx #advancedTV #ConnectedTV #ott
