Matt Purcell’s Post

A flywheel, builds energy, as you push it slowly over time it gets faster and faster and faster. A marketing flywheel will do that as well. With consistent action, the marketing flywheel will deliver more and more results. In this conversation from Josh Ramsey explains the Marketing Flywheel revolves around three pillars. Building Lasting Impressions: Tell a clear story and have a unique design so customers remember you when they’re ready to buy, even if they’re not ready now. Easy to Find, Easy to Buy: Just as a product needs to be on the shelf in a physical store, it must also be readily accessible online. Competitive pricing, ease of purchase, and fast loading times are essential components of your easy to buy strategy. Reach Everyone: Connect with all kinds of customers, not just the ones already looking for you, to grow your business. Instead of focusing narrowly, cast a wider net while still targeting the most promising groups.

The worst marketing tip is… to stop marketing. 🛑 When budgets get tight, businesses often look at marketing as the first area to make cuts. This is the worst marketing strategy, ever! If you’re doing it right, marketing is an investment. It pays for itself and it’s the way you get new clients, customers or patients. 🤝 Without marketing, your budget will get tighter as you lose new business. Even graffiti artists understand the power of marketing and branding! 💯😁 So, if you’re not making your goals or your profits are not where they should be- send me a DM. I can help you get back on track without making detrimental changes!

We all do marketing, but how much do we understand it?   While some people might think of marketing as advertising, branding, sales or some other vague concept.   Yes, they are all associated with marketing, but they are not the same.   Here is the most jargon-free definition of marketing you have probably come across. If you see a post that says "Releasing on Friday" at your nearest theatre - that's advertising.    If you see giant hoardings of a movie along the road - that's the promotion.   If you watch interviews with the cast of a movie - that's publicity.   If you watch the trailer and enjoy it - that's a public reaction.   If you buy the ticket and watch the movie - that's sales.   When all of these aspects come together - that's marketing.   Yup, it's as simple as that - marketing is the strategy that is used to get the ideal target market that knows your product, likes it and trusts it enough to become a loyal customer. All the stuff that is associated with marketing is tactics.   We will talk about strategy vs. tactics some other day.   P.S. What is your definition of marketing?

Some of the best marketing is immeasurable. CEO’s have to accept that fact. Plain and simple. I think this is a notion which pains a lot of marketers. Because it’s often impossible to prove your impact. Let’s take building a brand. This is no easy feat. And just like anything good, it takes a lot of practice and patience. But when it’s done right… And we repeatedly show up And we repeatedly build a positive memory structure within our audience. When that moment of opportunity comes up for the buyer. Guess who’s top of mind? Those who invested in their brand. Can you measure it? Well, sorta, kinda, but it’s murky. Is it the end result the effect of great marketing? Absolutely.

Real marketing isn't just about counting your victories; it's about understanding the ones that got away. Every missed opportunity is a goldmine of insight you're ignoring. You've got customers who were this close to buying but didn't. They did the research, put the product in their hand, but... put you back on the shelf. Why? What stopped them? If you're not digging into that, you're just playing at marketing. You're losing out on invaluable insights that could revolutionize your brand. The real winners are the ones who aren't afraid to look their almost-successes in the eye and ask, "Why not?" Start counting the 'almosts' as much as the 'successes.' Dive deep into understanding why those near conversions didn't happen. Evolve your marketing to be so relevant with your customers, so targeted, that 'almost' becomes 'always'. It's about shooting a laser beam and hitting the target every time rather than throwing a lot of darts at the wall and hoping some stick. Your marketing becomes more impactful, more predictable, and converts higher. Your brand becomes more aligned, retains higher loyalty, and demands more credibility. That's how you build a brand that doesn't just play the game, but changes it.

There Is No Secret Formula. That's The Secret Formula. The essence of marketing strategy is not to carry out a brilliant plan that proceeds in steps; it is to put yourself in situations where you have more options than anyone else does. Instead of going blindly towards option A as the only right way, true marketing strategy is positioning yourself to be able to do A, B, C, or D depending on the circumstances at hand. Strategic depth of thinking will almost always outperform formulaic thinking. Give yourself options rather than being beholden to preordained steps especially if any expert or guru proclaims "that's how it's always been done".

I read it in a book the other day, You can research all day long for your campaigns and your marketing strategies but you will never really be successful as a marketeer if you can never come up with a big idea. It's not only about coming up with a big idea though, it's also about recognizing when a big idea comes along. How do you recognize a big idea? 1. Did you silently gasp when you heard the idea? 2. Did you wish you had come up with the idea? 3. Does it perfectly fit the context of the brand? 4. Will it be relevant for at least 5 more years? Without that big idea making breakthroughs, what are we even doing?

Marketers can't build strong, profitable brands without true authority. It's a myth that marketing alone can create sustainable value through branding, advertising, and digital efforts—especially when we're locked out of decisions about product, pricing, and distribution. Great marketing needs real P&L responsibilities. If the CEO and Board expect magic without giving us control over these critical levers, it's a recipe for failure. Branding isn’t wizardry; it's about managing demand and delivering value. Let’s return marketing to its roots—demand management. Results, not illusions.

Marketing today has changed, its gone into a different dimension. We need to catch up with the latest.

Marketing will see big changes in the next 5 years as leaders who never fully understood holistic marketing retire, passing the baton to those who do. It’ll also change because those taking over understand not every marketing result can be measured, and never could.