Real marketing isn't just about counting your victories; it's about understanding the ones that got away.
Every missed opportunity is a goldmine of insight you're ignoring.
You've got customers who were this close to buying but didn't.
They did the research, put the product in their hand, but... put you back on the shelf.
Why? What stopped them?
If you're not digging into that, you're just playing at marketing.
You're losing out on invaluable insights that could revolutionize your brand.
The real winners are the ones who aren't afraid to look their almost-successes in the eye and ask, "Why not?"
Start counting the 'almosts' as much as the 'successes.'
Dive deep into understanding why those near conversions didn't happen.
Evolve your marketing to be so relevant with your customers, so targeted, that 'almost' becomes 'always'.
It's about shooting a laser beam and hitting the target every time rather than throwing a lot of darts at the wall and hoping some stick.
Your marketing becomes more impactful, more predictable, and converts higher. Your brand becomes more aligned, retains higher loyalty, and demands more credibility.
That's how you build a brand that doesn't just play the game, but changes it.
Helping People • Mentor • Refugee • VMC Regional Advisory Council • Head of BD at Interscale
5moTotally agree mate.