Duplication I have seen first hand includes: • 𝗗𝘂𝗽𝗹𝗶𝗰𝗮𝘁𝗲 𝗣𝗿𝗼𝗷𝗲𝗰𝘁𝘀: Six projects all competing to solve the same problem. • 𝗗𝗼𝘂𝗯𝗹𝗲𝗱-𝗨𝗽 𝗩𝗲𝗻𝗱𝗼𝗿𝘀: Different vendors hired for almost identical briefs. • 𝗥𝗲𝗴𝗿𝗲𝘁𝘁𝗮𝗯𝗹𝗲 𝗧𝗲𝗰𝗵 𝗗𝗲𝗯𝘁: Insanely expensive duplicate data lakes. • 𝗙𝗮𝗸𝗲 𝗙𝗮𝗰𝘁𝘀: Competing reports on the same issue, courtesy of warring execs. • 𝗗𝗲𝘃𝗶𝗼𝘂𝘀 𝗥𝗼𝗹𝗲𝘀: Leaders hiring their own staff for tasks already handled by another team. These aren’t issues of missing portfolios, weak tech governance, or absent RASCI models. They had all those things and still managed to create black ops work. The real villain here? Broken leadership with too much cash and not enough trust. Why don’t staff call out this duplication madness? Because they fear they might become the unnecessary part of the duplication. So, what’s the alternative? 𝟭.𝗞𝗻𝗼𝘄 𝗬𝗼𝘂𝗿 𝗖𝗼𝗹𝗹𝗲𝗮𝗴𝘂𝗲’𝘀 𝗪𝗼𝗿𝗹𝗱: Simple concept, rarely done. 𝟮.𝗩𝘂𝗹𝗻𝗲𝗿𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗧𝗲𝘀𝘁𝗶𝗻𝗴: : Invite diverse teams in to surface duplicative roles, work, or projects. 𝟯.𝗥𝗼𝘁𝗮𝘁𝗲 𝗘𝘅𝗲𝗰 𝗥𝗼𝗹𝗲𝘀: Let them lead different departments. 𝟰.𝗜𝗻𝗰𝗹𝘂𝘀𝗶𝘃𝗲 𝗢𝗿𝗴 𝗥𝗲𝗱𝗲𝘀𝗶𝗴𝗻𝘀: Share principles and constraints, and invite teams to solve for them. 𝟱.𝗙𝗶𝗿𝗲 𝗗𝘂𝗽𝗹𝗶𝗰𝗮𝘁𝗼𝗿𝘀: If you condone cash burning, others will follow suit. Duplication doesn’t just hurt the bottom line; it demolishes your culture and ruins everyone’s day. What duplication have you stumbled across? #experiencedesign #productdesign #transformation
Love the alternatives posed Matt, particularly 3 and 4. Whole of organization / system thinking also won’t truly be realized until leaders’ PDPs are flipped to measure performance on these outcomes to drive the right behaviors rather than perpetuate and reward siloed thinking and achievement at the expense of others…
This "too much cash and not enough trust" part is built based on the hollow growth valuation of the startup scene. Instead of A/B testing, they try to perform the same exact thing and expect different results.
#sharedTransparentPrioritisedBacklog
Executive Brand Strategist certified and expert in sustainable Destination Management, Corkscrew Thinker and founder of GAMENG- the Positive Rebel Agency. GAMENGCONNECT.COM
4moI agree! I believe its a lack of systemic thinking in leadership and also a lack of understanding where in a system I as an individual are contributing to a final result. ”Who am I to change a system if Im not paid nor appreciated to make changes. Without a culture of transparency and openess to changes there will se silence and blindness when it comes to dublicates and unnecessary double work projects.