Matthew Armes’ Post

The 2024 Global Comms Report by Cision and PRWeek is out now. Highlighting the evolving role that PR and communications play in impacting business factors, the report covers key trends such as data-driven insights, earned media, influencer collaboration and much more. In our latest blog we explore these trends and what they mean for our clients and PR agencies. Read here https://lnkd.in/eMcB_Eyv #PR #Communication #GlobalCommsReport

📈 From playing a key role in business performance factors (e.g. revenue, share of voice and a company’s overall value) to earned media and niche influencer impact, the 2024 Global Comms Report highlights how PR will likely evolve this year. ⬇️ Read the blog below to learn what this means for in-house marketers and PR agencies.

Discover innovative strategies to extend the reach of your news well beyond the confines of a traditional press release. While press releases are undeniably vital to any robust communications strategy, their impact can be maximized by employing a multichannel approach that ensures your message reaches the right audience across various platforms. Learn from top communications teams how they repurpose press release content to engage diverse audiences across different channels effectively. We're excited to unveil five unconventional methods for amplifying your brand's news and broadening your message's audience base. By utilizing your press release as the cornerstone of your communications campaign, you can streamline your efforts and achieve greater visibility. Explore these fresh approaches in our latest resource: 5 Creative Ways to Amplify Your News / https://lnkd.in/gfhmEkxU #Connectwithme to elevate your press release or brand narrative, gaining exposure through premium media outlets. Leverage PR Newswire's leading content distribution network to ensure your message reaches its intended audience.

Navigating the Future of Communications: Insights from Cision 2024 Global Comms Report In the ever-evolving landscape of public relations and communications, staying ahead means not just keeping pace with change but anticipating it. We’ve distilled its findings to chart the course for future success. Key Insights for CMOs and CCOs: ♙ Strategic Importance of PR: The report underscores the growing expectation for PR to drive business outcomes. With communications now a key player in achieving sustainable growth, the role of strategic PR has never been more critical. ♝ Data-Driven Decision Making: The sophistication of data analytics in measuring PR's impact highlights the shift towards a more evidence-based approach. For organizations looking to navigate this complexity, a partner well-versed in data analytics can be a game-changer. ♘ Evolving Social Media Landscape: As platforms evolve, so does their role in our strategies. Understanding these shifts is paramount for any organization looking to maximize its content strategy’s impact. ♔ The Rise of Authentic Influence: The shift towards everyday consumers and niche influencers marks a significant change in how we think about influence. Crafting authentic, resonant campaigns requires a nuanced understanding of these dynamics. 💵 What This Means for Your Business: Leveraging these insights can transform how your organization communicates, connects, and converts. As an independent PR consultant, I specialize in helping businesses like yours navigate these changes with strategic communications planning, data analytics, and innovative content strategies that resonate with your audience and drive results. The landscape of PR and communications is more dynamic and complex than ever. But with the right strategies, informed by the latest industry insights, your business can not only navigate this complexity but thrive within it. Let's connect to discuss how we can leverage these insights to elevate your communications strategy and achieve your business goals. Together, we can shape the future of your organization's communications. #GlobalCommsReport2024 #StrategicCommunications #PublicRelations #DataDrivenPR #InfluencerMarketing #FutureOfPR Download the report here: https://lnkd.in/efxQdhNC

🚀 Boost Your Brand’s Impact with our Expert PR & Communication Strategies! 🚀 Is your business struggling to stand out in a crowded market? Let us help you amplify your brand’s voice and navigate any communication challenges with confidence! 🌟 Our PR & Communication agency specializes in turning your vision into reality. We offer: 1️⃣ Social Media Campaigns: Amplify your brand’s presence and engage with your audience like never before. 2️⃣ Content Development: Craft compelling stories that resonate and convert. 3️⃣ Media Engagement: Get the press coverage you deserve with strategic media relations. 4️⃣ Crisis Response: Protect your brand's reputation with expert crisis management. 📈 Don’t let your competitors steal the spotlight—partner with us today and watch your business grow! 💼 #PR #CommunicationStrategy #BusinessGrowth #SocialMedia #ContentMarketing #CrisisManagement

💥 Did you know that just 21% of PR and comms teams rate their ability to prevent a crisis as "excellent". ⏬ Our 3-step checklist will not only prepare you for managing a crisis, but also help prevent one

Choosing a standout #NYC #PRagency can be crucial for your brand’s reputation and growth. What makes an agency truly influential in New York’s fast-paced media scene? We take a closer look at NYC’s PR elite, shedding light on the fusion of creativity, technological savvy, and media acumen that these agencies use to drive success. Whether you’re aiming to launch, rebrand, or simply boost your visibility, find out how the right agency can make a difference.

💥 Did you know that just 21% of PR and comms teams rate their ability to prevent a crisis as "excellent". ⏬ Our 3-step checklist will not only prepare you for managing a crisis, but also help prevent one

🌟 Elevate Your Brand with Effective Media Communications! 🌟 In today's digital age, mastering media communications is essential for brand success. Whether it's crafting compelling press releases, engaging with journalists, or leveraging social media platforms, effective communication can make all the difference. At Bridgers we understand the power of strategic media communications. Our expert team is dedicated to helping brands navigate the ever-evolving media landscape, ensuring your message reaches the right audience at the right time. From building relationships with key media contacts to generating buzz-worthy content, we're here to elevate your brand's presence and reputation. Let us help you tell your story and captivate audiences across all channels. Ready to take your media communications to the next level? Reach out to Bridgers today and let's make some headlines together! 🚀 #MediaCommunications #BrandSuccess #DigitalMarketing #Bridgers #PR #Communications

🔍 Did you know? According to a recent survey conducted by Muck Rack, 47% of PR professionals allocate a quarter of their time to media measurement and reporting. Curious to dive deeper into these insights? 🌐 Head to Apollo.lu to read the full article! 📖 👇 #ApolloStrategists #PR #MediaMeasurement #DataDrivenPR #StrategicInsights #DigitalPR