Matt Burns’ Post

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Executive Creative Director | Thirst - Creative partner to the world’s best & most ambitious beverage brands | Glasgow & New York

Absolutely thrilled to be able to share this one. Redefining the rules of luxury. Great to collaborate as always with the team at Bruichladdich Distillery Company Ltd. Lynne McEwan Gareth Brown Douglas Taylor Mark Steven Scott McCaffer NEW WORK: Thirst X Bruichladdich Re/define Series: Age is not a number. It’s a place, a people, a philosophy distilled into two digits. Taking their ambition to become the most values-led spirit in the world into their first ever permanent, ultra premium aged range, Bruichladdich wanted to reimagine what luxury looks like. In a space which typically wants more weight, more material, more bulk, we channelled Bruichladdich’s values and the codes of next gen lux to choose less. Redefining the rules of luxury and reimagining what age really means in the process. In whisky, age is so often seen as the headline act. But, like with everything Bruichladdich does, the stories of these whiskies run far deeper than just a number. They are a place, a people, a philosophy, a passage of time distilled into two digits. So we bucked the ‘age above all’ status quo to tell a fuller story and spark deeper connection. Redefining Age. Redefining Luxury. Read the full case study here: https://tr.ee/-bhrIoqF2V

Brian Mansfield

Advisor to Ambitious Agencies; NED, Coach and Brand Strategist.

8mo

Brands must tell stories to engage. Once they have theirs figured the choice is then, do we follow category conventions and codes to communicate or invert them? Pretty clear you chose the latter and that the storytelling is crystal clear. Nice.

Damilola Odukoya

Senior Brand Designer at PepsiCo

8mo

Looks great.

Scott Henderson

Freelance UX/UI Designer [Available – Nov 24']

8mo

Wow wow wow.

Stunning and congratulation. And also thank you for the cooperation 👍

That is a knockout piece of packaging... so beautiful. Congratulations!

Victor Bamidele

I help business owners build brands that connect with the right audience through effective brand design and strategy

8mo

This is epic 💯

Robert Carmichael

Chief Commercial Officer (CCO) | Burnt Faith | ex Remy Cointreau

8mo

🔥

alastair broom

Managing Director The Luxury Packaging Company

8mo

Beautifully crafted..

Hannah McDermid

Senior Strategist | Thirst - Creative partner to the world’s best & most ambitious beverage brands.

8mo

🔥

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