Matteo Ferrari’s Post

Architects, don’t rush into architectural illustrations without clarity. Here’s what you need to share with the CGI partners - Who is the illustration for? - Where will it be displayed? - Why do you need it? - What’s the main message you want to convey? - What’s the ultimate goal for this project? Sharing these details ensures the visuals match your vision perfectly, saving time in revisions and removing additional costs

𝗧𝗛𝗘 𝗔𝗗𝗔-𝗜𝗖𝗢𝗡𝗜𝗖𝗔 𝟲𝟵𝗧𝗛 𝗘𝗗𝗜𝗧𝗜𝗢𝗡 𝗜𝗦 𝗢𝗨𝗧 𝗡𝗢𝗪! 📢 Stay ahead with the latest in architecture, design, and art. Subscribe NOW to grab your copy! 🔗 www.adapk.com #ADA #Architecture #Design #Art #Magazine #SubscribeNow

Improve your Architecture Concept Vocabulary 💡 How often as designers, we try some forms and find them interesting, but don't really know the exact term for it. I stumbled upon this amazing Book: Operative Design: A Catalog of Spatial verbs by Anthony Di Mari and Nora Yoo, which outlines a range of spatial verbs and their combinations. ⚙ I illustrated 12 of those spatial verbs and explained their meanings into this post. ↘ This was quite a helpful guide for me as I am researching about my personal project: Concept Archives (a Toolkit to create diagrams based on metaphors and concepts) ⚒ Let me know in comments your suggestions about improving architecture vocabulary 👇 --------------- Lear more about creating concept graphics with my beginner friendly Masterclass ⤵ 📣 All About Diagrams 📄 Outputs: Zoning Diagrams, Infographics, 3D Massing Diagrams & Detailed Axonometric Diagrams ⏳ Duration: 6+ Hours 🖇 Link in comments #architectureconcepts #architecturedesign #conceptdiagrams

Great to see another designer/architect who sees the power that verbs play in design. (Incorporating the work of Anthony Di Mari and Nora Yoo.) For more depth see my recent thinking on Action-Centered Design Thinking in the linked. In it I introduce /Front Door Experiences/, action-centric natural language UX that greets your users personally and gets them to their precise destination fast. https://lnkd.in/gCJC6Viv

In an architectural competition, the jury has just a few minutes to scan through your project. You’re right to worry it might get overlooked if it doesn’t grab their attention immediately. That’s where architectural illustrations come in. They distill complex designs into digestible "pills" that help the jury instantly grasp your ideas. You might think, "We know this project inside out—who better than us to create these visuals?" You’re 100% right. But partnering with Forma Studio gives you: - Fresh perspectives that make your project stand out - A guarantee that everything is delivered before the deadline - More time to focus on crafting a striking presentation that will blow the jury away Impressing a jury is hard work, but we’ve got your back. 😉

Ever so often I find myself revisiting past conceptual ideas with a sense of curiosity of what the section, narrative and overall genius loci could potential embody, if further developed. For me, designs never truly reach their final stage of completion. For us as architects, or soon to be, our duty in the realm of the profession requires from us to deliver a project (according to the brief) on time and within budget. This is true and right from a general project deliverables point of view, but that does not mean that we aren't allowed to grow our thinking on past projects that seems to end too soon. Projects mature just as we mature our creative thinking, thus revisiting the "old" can lead to creativity and ideation of informative value. This at least is true for myself. Thoughts? PS. The foreground in the shared 3D was previous perceived as pools for play, or now, maybe skylights that radiate a subsurface utopia of continual undulation and repetition, with each air pocket containing a story to be told of historical narrative. #new #perspective #architecture #architecturedesign #architecturevisualization #renders #render3d

📌 Save this content for your next design project. Elevate your design skills by exploring the power of Spatial Verbs—essential tools for shaping and understanding design forms. ✨ Inspired by the insightful “Operative Design,” this book is a must-have for those wanting to master spatial concepts and their applications. The book explores a lot of spatial forms and their combinations. Join the All About Diagrams Masterclass and transform the way you create Concept Forms and Diagrams! Enroll now in the All About Diagrams Masterclass. 🔗 https://lnkd.in/dwqt_WwE #allaboutdiagrams #conceptdiagrams #adobeillustrator #architecturediagrams #architectureconcept #spatialforms #spatialverbs #architecturalforms

Top 5 Pain Points in Architectural Language : 1. Subjectivity and Interpretation:   - Architectural language often relies on visual representation and subjective interpretation. Clients, architects, and stakeholders may have different interpretations of design concepts, leading to potential misunderstandings and conflicts. 2. Communication Challenges:   - Expressing abstract design ideas verbally or through drawings can be challenging. Ambiguities in communication may arise, impacting the execution of the design and causing frustration among project collaborators. 3. Lack of Standardization:   - Unlike more standardized fields, architecture lacks a universal language or set of symbols. This absence of standardization can lead to inconsistencies in documentation and difficulty in sharing ideas across diverse cultural or professional contexts. 4. Technical Jargon:   - Architectural discourse often involves complex technical terminology and jargon. This can alienate clients and non-technical stakeholders, hindering effective communication and collaboration on projects. 5. Balancing Aesthetic and Functional Priorities:   - Architects must navigate the delicate balance between aesthetic aspirations and practical considerations. Conflicting priorities can create tension in decision-making and compromise the functionality of a design, impacting its success in the real world. Addressing these pain points requires architects to actively seek clearer communication methods, consider diverse perspectives, and work towards a more standardized and accessible architectural language. Give your pain points in the comments section. #reachragu #socialmedia #architects #interiordesigners #linkedin

It's so easy to stand out from the crowd as an Architect. I want to tell a story about an encounter I had with a client last year. He told me large firms win competitions because they have great visuals. The thing is, I've met with these firms, and more often than not, it's something they lack as well. Lesson? It's easier to stand out than you would think. Opt-in for stunning visuals, and I'm sure you will stand out from the crowd. Want to learn how to create stunning images for your architecture practice ? Take your images to the next level with our image creation workshop. We still have 9 open seats. Link in comments. P.S. Repost this ♻️ for your network if you found this post valuable!

What does the sound of paper ripping mean to you?   Yesterday it meant a design challenge exposed, and a solution presented… AND accepted all within 5 minutes by an Owner, Contractor, and CM.    I work with architects who can improvise on the fly by drawing (yes, with hands and a pencil) and building conceptual models with scraps of paper. I will say it again. Scraps of paper. These skills alone expressed emotions and the thinking behind a design idea that no rendering or technical drawing could ever have provided.   When in doubt. Make the trip. Bring your smartest people. Have a feel-good day (Theresa Kramer). CRB #architecturedesign #humancentereddesign #conceptualdesign #projectmanagement