Matter Communications’ Post

Did you know podcasts are a type of PR you can utilize for your agency? PR isn't just articles and press releases. It is a way to build your brand's reputation. On today's episode of the IBO Podcast we have Chrissy Bernal (Brand Management, PR), Founder of Be A Better Brand to share with us about how to set your agency up for success with PR. Chrissy covers: 🎙️ How to use PR to improve your brand. (3:09) 🎙️ How to get into the publishing world? (8:27) 🎙️ Pitching to journalists vs. editors. (12:53) 🎙️ Paying for content. (16:56) 🎙️ Podcasts are a great place to test your message. (21:16) Listen here 👉 https://lnkd.in/gdE9pmJ If you liked this episode, please leave us a review on Apple Podcasts! #podcast #IBO #marketing #agencylife #marketingagency #marketingtools #marketingmessages

The number of podcast listeners has doubled in the past 10 years, with now 62% of all U.S. consumers listening to podcasts. 🎙️🎧 That’s a huge audience you could be reaching when you join a podcast to get your brand’s message out there! If you’re looking for new way to boost your brand awareness, podcasts are excellent. I can help land you on the best ones for your business. Send me a message today to get started! Source: Statista #Podcast #Podcasting #PR #PublicRelations

🌟 Check out 5 things to do on a Wednesday morning to become a PR Pro! 🌟 📖 Dive into insights from Frank Washkuch and gain expert tips. 🎧 Listen to the podcast featuring Richard Edelman for valuable industry perspectives. 🔗 Link in bio for more details and to level up your PR game this Wednesday morning! #PRPro #WednesdayWisdom #IndustryInsights #PRStrategy #Podcast #PRSA https://buff.ly/3xOeNYw

Struggling to get your podcast pitches noticed? This Friday, on the Digital PR Explained podcast, I'll share how to craft a pitch that stands out and lands you guest spots. Here's what I'll be sharing: 📩 A real pitch example I recently sent 💫 Key elements that make a podcast guest pitch successful 👀 Tips for writing subject lines that grab attention Learn how to personalize your pitch, showcase your value, align with the podcast's audience, and more. Subscribe and follow along ➡️ links in the comments section👇 #digitalpr #podcasting #pitchingtips #podcasts #pr #publicrelations

Want to land more speaking gigs?? Today on Personal Brand School I am interviewing Heather Monahan (Top 50 Speaker, Best-Selling Author, and Top Ranked Podcaster) about how to build a personal brand that helps you land DREAM speaking gigs! In this episode we talk about: ✔️Heather's journey from corporate to full-time speaker (including getting fired with no real plan B) ✔️The importance of building a personal brand (and how hers led to multiple speaking gigs) ✔️How to get started speaking ✔️Why LinkedIn is a powerful tool for building your personal brand If you want to build a speaking career, this is a 🔥 episode full of actionable takeaways! Tune in wherever you listen to podcasts!

Podcasts can feature guest experts who bring fresh perspectives and insights. The flexibility of the format allows for quick adaptation to emerging topics and trends, ensuring that content remains relevant to your audience. #podcasting #dbo #donebyone #marketing #recordingstudio #podcast #listening #globalpodcast #corporatepodcast #globalcompanies #podcastinsight #consulting

In this episode of the SmallBizChat Podcast, Gloria Chou and I dive into unconventional PR methods, teaching listeners how to land significant media opportunities and dispel common PR misconceptions. We delve into Gloria’s unique 3-step CPR pitch method, and share tips for crafting newsworthy pitches. The relevancy of press releases in small business and advice for product businesses are also discussed. Watch the full interview on my youtube channel here https://buff.ly/3Vl9xoQ , or listen where you stream your favorite podcasts. #PRtips #MediaPitching #JournalistRelations #MediaRelations #PressRelease #PublicRelations #PitchingStrategy #CPRmethod #MediaOutreach #PRstrategy

🎧🎙️🚨 E p i s o d e 3: O u t N o w ! 🚨🎙️🎧 What does it take to make you STOP SCROLLING? A good headline is just one of the many pieces you need for a successful press release. In Episode 3: The Jigsaw, Tom Clarke talks to industry expert Andrew Woodall who explains why grabbing attention is so important. In this deep-dive into the press release template, journalist Lauren Potts and PR professional Duncan McKean also give their insights. Listen wherever you get your podcasts! #theperfectpressrelease #tomclarke #pressrelease #pr #communications #prsecrets #podcast #clementstories #thejigsaw #headlines #newpodcast #pressreleasetemplate

Here is a snippet of Episode 3 of The Perfect Press Release - now live, wherever you listen!

Have you ever wondered why some podcasts take off while others don’t seem to gain traction? It all comes down to one fundamental principle - WII FM or 'What's in it for me?'. We delve into the significance of understanding and delivering the unique value proposition of your podcast, newsletter, product or any content you're creating. We lay emphasis on the fact that if your audience can't perceive the benefits they reap by engaging with your content, they simply won't subscribe, sign up or make purchases. In this episode, we stress the importance of knowing this value before you present it to your audience. We encourage you to cater to your audience's wants and needs, emphasizing the effectiveness of the WII FM principle. We caution against emulating what other podcasters are doing just for the sake of it, as this could lead to minimal progress. This conversation is aimed at helping you harness the power of the WII FM concept to create engaging and rewarding content for your audience. #podcast #podcasting #podcastingtips #WII_FM #PodcastSuccess #AudienceEngagement