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“Traditional craftsmanship is perhaps the most tangible manifestation of intangible cultural heritage” – UNESCO As people, we derive such pleasure from the story and details of craft. Immediate examples volleyed around the studio include the textural detail of G. F. Smith stock, a surprisingly ornate umbrella canopy and an unassumingly expensive yet beautifully made fountain pen. When so much of our lives are automated; saturated with mass production, mechanic means and the artificial, it’s not surprising we covet the opposite. As the likes of LVMH and Bottega Veneta cut their teeth on artisanal schooling, we look at the reasons behind luxury’s heightened focus on human-made in an era of automation and how craft has retuned to the fore of commerce and culture. Article linked in comments. #MatterOfForm #Luxury #LVMH #BottegaVeneta #Artisans #Craft #Craftsmanship #CraftAcademies #TraditionalCraft #Tradition

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