Matthew A. Kerr, MBA’s Post

Happy Friday! It’s that time when we recap the biggest #SocialMediaUpdates and #CreatorEconomy news of the week 👇 💬 Instagram adds Broadcast Channel replies 📈 TikTok has introduced a new slider tool, where you can signal what topics you’re interested in, to help fine-tune your For You Page algorithm 🎤 MTV’s 2024 Video Music Awards featured red carpet coverage from TikTok creators, including Jake Shane 📨 Instagram adds new DM engagement features, including drawing tools and stickers for images shared in DMs, new chat themes, and new birthday indicators ✏️ TikTok is introducing the ability to share a short, text-based “thought,” similar to Instagram Notes 📲 YouTube has introduced more ways for creators to customize their Shorts thumbnails with text and filters 🎬 YouTube has expanded access to the “Add Yours” sticker to all users, letting creators post their own video in response to a trending Short

Whether or not TikTok ends up getting banned, artists should still take advantage of the platform to capture new audiences. Exhibit A: This artist (@claireboyermusic) uploaded a video of herself harmonizing to her kitchen fan. Result as of this writing: 18 million views, 3.8 million likes, 400.5k saves, and 55.9k shares, 18.6k comments Why it worked: The sound (audio on tiktok is called a sound) really resonated with people and they started using it in their own videos. It captured a feeling of grief or longing to viewers and they used it to help express their own feelings. This helped it gain viral traction on the platform, thereby exposing millions of people to Claire and her music page through the original sound. What she did next: Claire took the sound which seemed originally not to be intended for anything and started making it into an actual song. The next two videos showing the work-in-progress version of the song are receiving millions of views as well. All of her previous videos exploded to tens of thousands of views. It will be interesting to see if she can do anything with the attention on her now but at the very least it should be a wake up call to anyone trying to create anything. Audiences are out there. You just need to find a way to get their attention. https://lnkd.in/gRan8MwR

What to do if TikTok is banned? Where do I do I go? Don’t worry, here’s a plan. First, make sure to save your favorite content and repurpose it with small edits - they can go viral on other platform with simple changes. Second, start building your audience on similar platforms like Instagram Reels, Youtube Shorts, Snapchat Spotlight, and Triller. These offer the same formats, great discoverability, and even monetization. Third, try new social video apps like Clapper, Lemon8, or Neptune. These platforms are a great opportunity to grow a massive following quickly. And finally, don’t panic! See this as a chance to become the next big star on a different platform. Follow Formula Digital for more music marketing tips! #formuladigital #musicmarketing #formuladigitaltips #tiktokban #clapperapp #lemon8 #neptuneapp

How do you grow your audience without risking your main feed? 💡 At our latest meetup of emerging creatives and musicians, led by our Head of Music, Mike Boyd Jr, we discussed the new Instagram feature Trial Reels on Instagram—a game-changer for creators looking to expand their reach. Trial Reels allow you to test content with non-followers and share insights after 24 hours, giving you insights into performance and audience growth before deciding whether to share it with your main profile. It’s designed for discovery, A/B testing, and building an audience, all without cluttering your profile or running ads. Creators like Enisa are already seeing success, reaching new audiences while staying authentic. Have you tried it yet?

Use trending features on tiktok! trending sounds/effects to get a boost in the algorithm! #socialmedia #socialmediamarketing #tiktoktips

Attention TikTok creators! Are you ready to monetize your passion? Our latest article shares six transformative strategies to boost your earnings on TikTok. Discover how to turn your creativity into profit! Read more: https://lnkd.in/d4FwuX_r #Afriex #TikTokMonetization #CreatorEconomy #AfricanCreators

Happy Friday! It’s that time when we recap the biggest #SocialMediaUpdates and #CreatorEconomy news of the week 👇 ✏️ Instagram has added the ability to add nicknames for you and your friends in DMs 🛍 TikTok Shop opens a retail pop-up in Los Angeles 🌎 Instagram adds the ⁠ability to share your live location for up to 1 hour with friends in DMs 🎧 YouTube has launched its 2024 Music Recap 💬 Instagram is testing moving the DM button to the middle of the main tabs bar 💡 Threads is testing the option to choose whether to set the “Following” or “For You” feed as your default 🎶 TikTok is partnering with Deezer on "Add to Music App", giving users the ability to save the songs they discover on TikTok to Deezer 🎬 YouTube has finished rolling out the longer Shorts update, with vertical videos up to 3 minutes long now being displayed as Shorts 📸 Instagram launches ‘Collage’ option for Stories where users can select multiple images from their camera roll to create a collage image in a single story 💰 YouTube’s new monetization platform, Brand Connect, is now available to all eligible creators. The platform helps you manage accepted brand deals and provides a customizable Media Kit with audience insights. 📲 TikTok’s new app, TikTok Studio, is now available to select creators 📹 Instagram is launching Video Notes, where users can record and share video messages up to 60 seconds long 📺 Mythical, founded by YouTubers Rhett & Link, is launching a free streaming channel on Samsung TV Plus

The time is ripe for creators to let fans know the value of connecting directly & the risks of relying on platforms that could disappear or change their algorithm overnight. This is what every artist should do right now: 1) Open TikTok 2) Add a sign-up form to your profile 3) Add a message in bio asking fans to join 4) Post about the need to connect directly Email, SMS, community - I don't care. Just do it. While you're at it, repeat this everywhere. Instagram Youtube Twitter Speak from the heart, letting fans know the value in connecting directly & the challenges you face relying on platforms that serve content, not creators. They will respond. At least the ones that care. We've seen it overwhelmingly the last 6 months. Even if TikTok isn't banned, take this to heart. Own the relationships with your fans. --- PS: I'll take my own advice & ask you to "move off platform" & subscribe to Where Music's Going: https://lnkd.in/g9ufYPv8

TikTok is back. Yay, let's celebrate. However, I think this is a good opportunity to add membership community. Free, paid or tier. It doesn't matter. The last 24 hours has been an example how your hard work in your music or creative brand can dissipate overnight. They most important thing is to control and own your traffic. Create a hub where you and your supporters can connect directly. To start off you can use platforms like Circle, Kajabi or any other out there. However, ultimately you want transition that to something you own. Let's not be a victim or mercy to platforms. #musicbusiness #communitymarketing #musiclicensing #musicproduction

YouTube has published an overview of the top trends, creators and songs in the app over the past year What stood out to me more than anything is my hunch that if you showed the top creators list to most marketers they would probably not know most if not all names outside of Mr. Beast Why is that? Because the faces that dominate social media are not the household name actors and artists, but creators who you would never think have millions and millions of fans. There are more creators with seven figure followings than ever before and they have an insane amount of influence. I can tell you how many agency pitches I’ve been in where celebrity talent is reviewed and graded on how much of a household name they are. We have to completely revisit how we think about “celebrities” and their recognizability to the average marketer. #socialmedia #influencermarketing #creatoreconomy