Matthew C Longfoot’s Post

Happy Tuesday everyone! It's time for our project showcase, where we highlight and showcase previous projects and work examples. Today, I want to share a before-and-after snapshot of a client's social media presence, showing the improvement after our digital marketing efforts. We recently worked with a client in the fitness industry who was struggling to gain traction on social media. Their profiles were lacking engagement, and their follower count was stagnant. After implementing a targeted digital marketing strategy, we were able to make a significant impact on their social media presence. Before our digital marketing efforts, the client's social media profiles had minimal engagement, and their follower count was plateauing. However, after our digital marketing campaign, we saw a remarkable improvement. Their engagement rate increased by 150%, and their follower count grew by 200% in just three months. Not only did their numbers improve, but the quality of their followers also increased, leading to more leads and conversions for their business. One of the key strategies we implemented was creating compelling and visually appealing content that resonated with their target audience. We also utilized targeted advertising to reach potential customers, and engaged with their audience through interactive posts and stories. Overall, the transformation of our client's social media presence showcases the power of a well-executed digital marketing strategy. We were able to significantly improve their engagement and follower count, leading to tangible business results. If you're looking to achieve similar results for your business, feel free to reach out to us at info@mejorlo.com or visit our website at www.mejorlo.com. Don't forget to use relevant hashtags such as #DigitalMarketing, #SocialMediaManagement, and #ClientSuccess to continue the conversation! We hope this project showcase has been insightful and inspiring for you. What are some of your recent project highlights? Share your experiences in the comments below!

Social Media Management vs. Marketing: Let's Clear Things Up! Have you ever been hired for a social media role only to discover it was something completely different? You're not alone! Social Media Management is about building relationships. It's about creating content, engaging with your audience, and fostering a sense of community. Think of it as nurturing your online garden. Social Media Marketing is about driving results. It's about running ads, promoting your brand, and generating leads. This is where the growth and revenue happen. While they overlap, they require different skill sets. So, hiring managers, let's be clear about what we need! Have you experienced this confusion? Comment below! #socialmediamanagement #socialmediamarketing #digitalmarketing #clearcommunication #communitybuilding #leadgeneration

As a CMO and VP of Marketing I made plenty of mistakes hiring. Hiring people and hiring agencies. Most of the time the root cause of that mistake was my problem - not the candidates, not the agencies. But me. It's me. Hi. I'm the problem it's me. Anyway, here's what I've learned: It comes down to me being able to articulate what I wanted and what good looked like. - Each hiring mistake came down to not having goals and a clear "what will this person do, and why, and what does success look like" - or not having at least tested that we "need" this role inside of the company first. For example, if you think you want to hire a product marketing manager, can you first do some of that job yourself so you can have a deeper understanding of what you need before jumping right to hiring. If you want to start doing events, don't jump right to hiring an Event Marketing Manager, but first do some of that yourself - learn more about the role, then go find the person to own it full-time. I would learn so much more about finding the right person and giving them the right plan and goals this way. - Each agency mistake was similar - I'd chase a shiny object and go look for an agency to hire and expect them to magically solve my problem or help each some goal without having a deep understanding of what I was really trying to accomplish. "We need to do a better job with PR" --> Rush to hire a PR agency --> Of course I'm going to be unhappy with the results. VS. Develop a hypothesis about PR, what we could be doing better, start to test some of this internally with the existing team or do it for 20% of my time, get some learnings, create a better and more specific plan, then go find a PR agency to help scale. Or working with a Creative Agency and not being happy with the output, but also not being able to properly articulate what I wanted with clear examples of what "good" looks like. Can you relate to this?

Social Media Management is not the same thing as Social Media Marketing

I hear so many horror stories about other Social Media Marketers... Most of the brands we work with have made other hires before us. And the majority of the time, they were let down It's hard to know how to make the right hire when everyone seems to promise the world With that said, there are 2 key things to know when hiring a social media manager or marketing agency to amplify your messaging and increase your sales: ONE If anyone guarantees you results, RUN the other way. In organic media, there are no guarantees. And if someone is telling you that you will 100% see certain results, be wary of what they are doing behind the scenes to be able to promise this TWO Make sure you ask for CASE STUDIES of their previous work. Since they can't guarantee results, it's important that you are able to see what they have accomplished for other brands before you. This will show you what kind of strategies they have implemented for others and you can begin to get a benchmark for their work At Ninety Five Media, we put together Case Studies for nearly every brand we have worked with, and share them with brands who express interest in working with us. These provide insights into the exact results we've achieved for others and help paint the picture of what is possible with our team. There is SO much opportunity for success when hiring the right marketing team. Don't be discouraged by a past experience! Often it just comes down to asking the right questions and setting the proper expectations. Have you ever experienced a disappointing scenario with a previous marketing team?

"I'll figure out social media platforms on my own," says a business owner who barely has time to craft engaging content and engage with potential customers, among other tasks. Yet, you won't stop complaining about: 💡Low visibility, 💡Time constraints, 💡Poor engagement, 💡Difficulty in crafting engaging content, and so on. It's obvious you want results because you have seen how your competitors are winning on social media platforms. But here is what they don't tell you: Hiring a Social Media Manager is their biggest secret. There you have it. 🥳 I have shared the update with you. Use it wisely. I'm available to provide you more updates in my DM. See you in a bit. ❤️

Struggling to Find the Perfect Marketing Fit? You're not alone! Hiring a marketer can be a challenge, but it doesn't have to be frustrating. Our Fractional CMOs break down the top pitfalls and guide you to a smoother hiring process. Want to ditch the marketing friction and achieve stellar results? Click the link below to learn more! https://lnkd.in/gyRAbUvW P.S. Wondering what a Fractional CMO is? We've got you covered there too!

Amazing sports job! Los Angeles Lakers are hiring: Director, Integrated Marketing Los Angeles, California https://lnkd.in/gGmigtg9 #cleverhirehelps #cleverhirecommunity #cleverhirejobs #cleverhirecurates #cleverhirecuration #cleverhireAI National Basketball Association (NBA) USC Marshall School of Business UCLA Anderson School of Management Sports Management Sports Marketing ESPN+ ESPN IMG WNBA (Women's National Basketball Association) NBA G League NOTE: Cleverhire is not associated with this role. We are changing hiring. We curate jobs and leverage video to create a better hiring experience for job seekers and hiring managers. We are not an agency. We ❤️ #helpingotherssucceed and that includes helping people find great roles like this one. Follow us for more jobs in marketing and media and tech.

Dear HIRING MANAGERS! "Never confuse hiring for these, as they are two different positions." Hiring a social media marketer is ideal if your primary focus is building a strong presence and engaging with audiences on social media platforms. On the other hand, a digital marketer is suitable for a broader strategy encompassing multiple digital channels to drive traffic, leads, and sales. Depending on your business needs, you might require one or both roles to achieve your marketing objectives. How many of you are both? #Linkedin #socialmediamanager #digitalmarketer #growth #professions

Here's a classic quote from Michael Porter... "The essence of strategy is choosing what not to do." Seems counterintuitive, right? But it's all about focus! Resources (time, money, talent) aren't unlimited. By carefully selecting your target market, you're essentially putting all your effort into finding those high-value segments. 🎯 Think about the Pareto Principle (aka the 80/20 rule). It's likely that 80% of your profits come from just 20% of your customers. This highlights the power of laser-focused targeting - targeting those loyal, big-spending groups is where the real growth potential lies. 💪 --------------------------------------------------------------- Hi I'm Jimmy King - a fractional Head of Growth (yes that's a thing) working with startups and smaller companies who aren't yet ready or able to hire a marketing team. I'm also building a community for marketing students and those in the early stages of their careers. It's going to be a space away from the bull 💩 and noise that normally accompanies marketing, where people can collaborate and learn together. 57 people have already added their name to the waiting list. Add yours and be one of the first 150ish people to join the Boring Marketing Community when the beta launches soon https://lnkd.in/eKbAUTnv