Matthew Robson’s Post

🎄 The last day of our paid media Christmas series: Patience A different suggestion in this Christmas series and possibly the most important post. We always highly recommend patience across PPC and Paid Social because too often we find clients ready to pull the plug on a campaign, keyword, copy etc. You aren't going to see a substantial difference in performance overnight. The algorithms across most platforms need a few weeks of data gathering to make better decisions to then influence performance. We know it can be difficult to watch your account spend without hitting your KPIs, however, we can't stress enough how important it is to have patience and then reap the reward in the near future. 👏 Finally, a big thank you to the paid media team at Wolfenden. This year has been a crazy one with an especially nuts Q4. Also, a shout out to Curtis Lewis and Eirini Pliatsika for their Christmas series posts. Here's to 2024! 🎉 #ppc #paidmedia #digitalamarketing