Unsurprisingly, most age bands pay more attention to Political ads on CTV when compared to all other ads. As spending increases and the 2024 election comes closer, knowing when and where ads will engage audiences the most is a valuable element in the political advertising toolkit. #TVision #CTV #Attention
Americans Are Paying Attention to Political Ads on CTV. According to data collected from TVision's panel between September 1, 2023 and February 29, 2024, Americans paid more attention to political ads on CTV than other ads. This was true for all age bands, except for the youngest viewers (18-24 year olds). 50-54 year olds paid 22% more attention to political ads than other ads on CTV in the time period. Are Democrats or Republicans paying more attention to political ads? Find out and learn how to target these audiences in our blog. #CTVadvertising #CTVMeasurement #politicalads https://bit.ly/4a7xft8