Here are some ways to enhance your booth and get the most value out of your exhibit at your next #TradeShow.
Matthew Tumey’s Post
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As day one wraps up at #blackhat, reflecting on the show underscores the importance of engaging environments in connecting with your target market. Today's top question: how to transform a booth into an interactive space? Two standout factors: Lighting and engaging personalities. Light draws people in, fostering continuous interaction. Energetic personalities create a buzz, a fear of missing out. Combine these elements for success. #WIZ exemplifies this perfectly. For those missing out, here's a sneak peek! shout out to #redcanary
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I am reminded of a quote from Jack Welch "Too often we measure everything and understand nothing". My hope is this tool provides value with a new understanding of best practices. I welcome the opportunity for deeper conversations. #jackwelch #Valueforinvenstment
#MarketingProfs #EventProfs - The effectiveness of event participation isn't easy to estimate, making it all the more significant. Take our free online assessment to learn your areas of improvement for the success of future events. https://hubs.li/Q02HCdFR0
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Positive brand experiences are the cornerstone of customer loyalty. “When customers feel valued, understood, and connected to your brand on an emotional level, they’re more likely to become loyal advocates.”
#MarketingProfs #EventProfs - #BrandExperience is the sum of all interactions & feelings a customer has when engaging with a brand. It goes beyond just a logo or a catchy slogan. At an in-person #MarketingEvent it starts with a well-designed & expertly crafted environment that sets the stage for a customer's journey with your brand at every touchpoint. To learn the key components of brand experience, read the full blog: https://hubs.li/Q02H4FmZ0 #ExperientialMarketing #EventMarketing #ExhibitusCraftingBrandExperiences
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🌟 Brand experiences, when executed flawlessly, leaves a lasting impression days, weeks and months after the engagement. #ExhibitorMagazine's "Five Favorites from RSA Conference 2024" list. We teamed up with cybersecurity brand, Wiz, to bring a unique concept to life at #RSAC2024 - introducing WizMart, a one-of-a-kind grocery store experience! 🛒✨ At WizMart, visitors explored a range of cloud security essentials, from Breach Blasts to Cloud Visibility Spray, ensuring a crystal-clear cloud perspective. The witty branding, engaging demo sessions, and a #GuyFieri impersonator made it an unforgettable experience, earning Wiz a spot on #ExhibitorMagazine's "Five Favorites from RSA Conference 2024" list. 🎉 Curious to learn more about this innovative collaboration? Check out the full article here: https://hubs.li/Q02BJJ1t0 #ExhibitusCraftingBrandExperiences #RSAC @Exhibitus Inc. ✨🔒🛒
Five Favorites from RSA Conference 2024
exhibitoronline.com
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The #ExhibitusInc. team is still buzzing with excitement from last week's #RSAC! After gathering feedback from clients, we heard some amazing success stories. The common thread? The power of #Experientialmarketing. From themed environments to educational digital content to a #GuyFieri impersonator, the energy-filled testimonials of engagements were a joy to hear. Congrats to #Wiz, #Keyfactor, & #Mend.io, and a big shoutout to all teams involved in creating these elevated experiences! Looking to amplify your experiential marketing at #AWS #Blackhat #kubecon? Check out these strategies: https://lnkd.in/eZZsgna4 #RSA2024
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+1
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Very true in all aspects of life …but specifically applicable for those of us wanting to continually stretch ourselves and realize our potential. Can’t win the race if we don’t ever start, just START.
Just start! #sales
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Final day at #RSA to be immersed in an #experiential Lab environment and learn more about PKI and digital trust from the experts at #Keyfactor. #experientialmerketing #exhibitus #RSAC
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Day one at RSA was special for us. What an awesome achievement of collaboration! Telling the brand story with #WIZ team is always on point and we have so much fun. Can you tell?
A full circle moment! Last year the Wiz Team was named a 2023 Platinum Winner in the prestigious MarCom Awards for their storytelling environment, "Wizard of Wiz", at RSA 2023. This year we are honored to present them their award at RSA 2024. Their creativity & trust in us is what creates an incredible partnership & we are thrilled for their continued success. #BrandsWhoHaveStories #ExhibitusCraftingBrandExpereinces #RSA2024 #MarCom #Award
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Surround yourself with people who will help you get where you want to go.
I write TheFinanceNewsletter.com for 50,000 subscribers ➖ Follow to get smarter with your career, finances, and life.
Hire people from diverse backgrounds and perspectives. Diversity strengthens decision-making. Insecurity, the need for control, and fear stop many managers from embracing the idea of surrounding themselves with people who are smarter than them. Some managers want to maintain the perception of being "the smartest in the room." However, the truth is the opposite. Surrounding yourself with people smarter than you isn't a threat – it's a gift. Don't let your ego get in the way. The key is to stay humble and have a growth mindset. It’s not about having all the answers. It’s about building a team that can find any answer. Your success is directly tied to the success of your team. All leaders should embrace this mindset, foster a culture of learning and growth, and empower their team members to reach their full potential. 👋 Liked this post? ♻️ 𝗣𝗹𝗲𝗮𝘀𝗲 𝘀𝗵𝗮𝗿𝗲 𝗮𝗻𝗱 𝗿𝗲𝗽𝗼𝘀𝘁 𝗶𝘁 𝘁𝗼 𝗵𝗲𝗹𝗽 𝗼𝘁𝗵𝗲𝗿𝘀! 👉Follow me Andrew Lokenauth for daily tips! 👍Thank you! #management #leadership #careers #jobs #jobinterviews #jobseekers #jobsearch
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