Matt Bahr’s Post

What an exciting announcement by Growth By Science partner, Fairing! In the spirit of #triangulation, Fairing's "how did you hear about us" (HDYHAU) surveys offer a unique perspective on how to assess channels' contribution to conversion, which is now being supercharged with their new product, LTV Analytics. Coupled with other measurement approaches that we're big fans of (namely, incrementality testing!), Fairing's insights can add deep dimensionality to measuring marketing performance.

This is such a no-brainer feature for brands to adopt. Fairing helps brands understand customer acquisition and retention with the zero/first-party data captured with their Question Stream™️. Now, brands can use that data to do a deep dive on LTV too.

Fairing released its first add-on product yesterday - LTV Analytics uses survey responses to report on what channels and cohorts are delivering the highest lifetime value. Another great tool from Fairing that helps brands understand and optimize marketing spend 📈 I’m at #Subsummit in Dallas today with Matt Bahr. Come find us if you want to see a demo!

Fairing's Question Stream™ represented a breakthrough way to survey your customers. Today, we take it one step further with our launch of LTV Analytics — now available via waitlist to Fairing customers. LTV Analytics allows you to: 1️⃣ Breakdown cumulative LTV by the channels your customers remember best. 2️⃣ Move beyond the reliance on platform-reported metrics in your LTV:CAC calculations 3️⃣ See customer lifetime value in a whole new light. Sign-up for LTV Analytics today: https://lnkd.in/enH9Ch5p

How do you know which data to focus on? There are too many metrics regarding data these days and it can get overwhelming. ⛔ But as a founder you need to know which ones are most important. 💯 To begin with, always track these three: ◾ CAC or Customer Acquisition Cost ◾ LTV or Customer Lifetime Value ◾ Conversion Rate of leads Knowing these will help you make better decisions and make adjustments to your strategy. ✅ Let us know which ones you are using currently. ⤵️ #datadrivenmarketing #startupmetrics

Tom in the team has written about how you can measure media in the long term using customer cohort data blended with MMM, helping clients to optimise their laydown to maximise customer lifetime value (CLV). Link in comments. #MMM #CLV #ROI

Check out my recent article on using customer cohort data in conjunction with MMM to help maximise long term customer value driven through media! (link in comments)

Customer lifetime value is expressed as the product of customer value and the average lifespan of a customer. It expresses how valuable a customer is to a business group within an unlimited period. It also helps to measure the value of cost per acquisition. #marketanalysis #customersatisfaction #analytics #salesandmarketing

Results More data sources, variables and values through Customer Journey Analytics Data-driven optimisations ensure sales increases Useful product information has proven to be the key to a good customer journey

📊 Data-Driven Decisions: Analyzing Your Subscription Box Metrics! 📊 Making informed decisions is key to scaling your subscription box business. Focus on these critical metrics: 1. Customer Acquisition Cost (CAC): Measure the cost of acquiring a new subscriber. 2. Lifetime Value (LTV): Calculate the total revenue you expect from a subscriber during their time with you. 3. Churn Rate: Track the percentage of subscribers who cancel each month. Understanding these metrics helps you optimize your strategy and maximize growth. Need help interpreting your data and generating quality leads? Let’s connect! 🔍 #DataDriven #SubscriptionBox #Analytics #BusinessGrowth #LeadGeneration