Matthew Ray Scott’s Post

My video home studio setup for under $1,000 dollars. Zoom Podcasts Vidyard videos Affordable quality setup when you’re ready to turn pro.

The most successful content creators aren't idea machines—they're idea maximizers. Last week, I stumbled upon a technique so simple yet so powerful. It's a framework for maximizing a single idea to attract readers. This nugget of wisdom comes from Josh Spector, the mastermind behind For The Interested. If you don't know Josh, he's the guy making curated newsletters cool again. His secret? Big, helpful, actionable ideas packed into bite-sized content morsels. Recently, Josh dropped a knowledge bomb about what he calls "Horizontal Expansion." It's simpler than it sounds, trust me. The Horizontal Expansion Hack: Take your best content and ask yourself one simple question: "What challenges do my readers face before or after implementing the idea in my original proven post?" Boom. You've just unlocked a treasure trove of content ideas that your audience is practically begging for. Why? Because you've already proven one idea is valuable. Your readers are either acting on it or they want to. And that means they're facing problems before and after implementing your brilliant advice. Let's break it down with an example. Imagine your "How to Use Personalized Videos to Increase Engagement" post is hotter than a viral TikTok dance. Before creating personalized videos, readers might want to know: - The ABCs of video marketing (because not everyone's a Spielberg in the making) - How video stacks up against other engagement tactics (emails, carrier pigeons, or that interpretive dance routine) - The art of audience stalking (I mean, research) - Who they need on their dream team (hint: it's not just you and your charming personality) After creating their first video, they're probably panicking about: - Managing their video content without losing their sanity - Turning their awkward first attempts into engagement magnets - Dealing with comments from hell (we've all been there) - Growing their video strategy beyond that one sad little welcome message See what we did there? We've just created a content roadmap that takes your readers from "I'm thinking about personalized videos" to "I'm creating trust triggers at scale" faster than you can say "quiet on the set." Why This Approach is Pure Gold: 1. It helps you sniff out high-probability problems like a bloodhound on a mission. 2. It keeps your content more aligned than a chiropractor's dream spine. 3. It gives you more opportunities to link between posts than a chain-mail enthusiast. So, the next time you're staring at a blank screen, wondering if you've finally run out of brilliance, remember this: Look at your best-performing post. Ask yourself: What do readers need to know before this? What will they want to know after? Use those questions to brainstorm new topics.

Want to become a LinkedIn Thought Leader? Begin by becoming a generous commenter. Here's my interest-based observation approach to building trust. Joe Lemon and Scott Sigman MD

Do what I say and you will decrease LinkedIn impressions & LIKES - but you will develop thought leadership. Attention, LinkedIn addicts and dopamine junkies! It's time for some tough love that'll hit harder than a surgeon's bill after a complex procedure. Have you noticed how your LinkedIn impressions has declined? If you consistently post, you likely have experienced. Welcome to the club. Your LinkedIn posts are disappearing faster than donuts in a hospital break room. Good news! If you post how you make overnight oats and the temperature of your cold plunge, and you're ridiculously good-looking, you will receive plenty of impressions and likes. Oh, joy! You'll be the king of meaningless engagement, the emperor of empty validation. It has the intellectual nutritional content of eating Skittles. Is it Bad News? Only if you enjoy being a faceless cog in the great LinkedIn machine of mediocrity. Instead, niche focus - hyper personalize your content to left-handed one eyebrow orthopedic surgeons (insert your ideal client) and you will stand out, develop thought leadership, and they will pay you to solve their problem. Now we're talking! It's time to be more niche than a hand surgeon specializing in left pinky procedures. Would you rather be LIKED on LinkedIn or be the perceived go-to-specialist? Tough choice, huh? Be a social media butterfly or the guru that actually gets paid? I know, it's a real head-scratcher. I create LinkedIn content to increase awareness, build niche thought leadership, and tactfully polarize qualified prospective clients. I send personalized videos, via LinkedIn DM, to surgeons I want to help. It's like a house call, but for the digital age. The golf analogy: LinkedIn followers is for show. LinkedIn DM personalized videos is for dough ($$$). Followers are like golf clubs - nice to have, but useless if you don't know how to use them. DM videos? That's sinking the winning putt on the 18th hole. Because if you can't say it in under a minute, you're probably rambling. And in the world of busy surgeons, rambling is a cardinal sin. Remember, folks: In the healthcare arena, it's better to be a specialist than a generalist. The same goes for your LinkedIn strategy. So, what's it gonna be? Are you going to keep chasing likes like a lab puppy after a tennis ball? Or are you ready to become the thought leader that makes your competitors sweat? Your move, healthcare maverick. The LinkedIn game is changing. Are you brave enough to play by the new rules?

Doctor, I’m about to perform some serious surgery on your personal brand. You know that secret passion you've been hiding under your lab coat? The one that makes you more than just a walking medical textbook? It's time to let that bad boy shine! Here's the scoop: Sharing your hobbies isn't just for Instagram influencers. It's your ticket to becoming the most approachable doc since Dr. McDreamy hit the small screen. Why? Because patients want a doctor, not a robot. Here's how to turn your passion into patient-magnet gold: 1. The "Oh, you're human too?" Effect Surprise! Patients love knowing their doc has a life outside the OR. Whether you're a salsa-dancing dermatologist or a rock-climbing radiologist, sharing your passion makes you relatable. Suddenly, you're not just Dr. Smartypants - you're Dr. Smartypants who also shreds on guitar. 2. The Trust Trampoline When patients see you're passionate about something, they assume you're passionate about everything - including their health. It's like a trust booster shot, minus the needle. 3. The Conversation Kickstarter "So, Doc, I hear you're a Texan that flies airplanes?" Boom! Instant ice-breaker. You've just turned a potentially awkward patient interaction into a friendly chat. 4. The Brand Bonanza Your hospital marketing team will love you. You're not just a logo in a white coat anymore - you're a walking, talking brand extension. You're adding color to the hospital's story, and patients eat that stuff up. 5. The Stress-Buster Showcase Showing how you de-stress reminds patients that self-care is crucial. You're not just preaching it - you're living it. Talk about leading by example! But here's the kicker: It's all about the delivery. We're not asking you to hip hop dance in the waiting room (unless that's your thing - in which case, go for it!). Unless you’re ridiculously good looking and can dance. The Tactful Tango: - Subtle office decor (that marathon medal isn't going to display itself) - Casual mentions in conversation ("Ah, knee pain? I had that after my last mountain climb.") - Social media sprinkles (because even doctors are allowed to have Instagram) - Community involvement (Coach a local team? That's gold, Jerry! Gold!) Remember: You're not bragging. You're connecting. You're showing patients that behind the scalpel is a real person who gets it. So, what's it gonna be, docs? Are you ready to let your freak flag fly (tastefully, of course)? Or are you going to keep hiding that trophy bass catch behind your medical school diploma? It's time to operate on your image, stat! Because in the world of modern medicine, being a great doctor isn't just about what you know - it's about who you are. Now go forth and share those passions! Your patients (and your practice) will thank you.

The Origin Story: If You Only Created One Video, It's This One. 3 years ago, Scott Sigman MD co-author of our upcoming book, Physician Brand Rx, requested a video to share the origin of OrthoLazer. So, we created this video for him.

I've sent more than 35,000 personalized videos to busy surgeons. That's more videos than a Netflix binge-watcher on a long weekend. Unfortunately, I wasted a year because I was using the wrong "personalized" tools. Ouch. Save yourself a year by using these 3 tech stack tools that helped me achieve a 76.1% engagement rate (35,000 + videos) and 3x increase consultations w/busy surgeons: 1. Vidyard (Plus) The Swiss Army knife of video tools. Create, send, and data monitor faster than you can say "Is there a doctor in the house?" It's like having a personal videographer in your pocket, minus the weird haircut and attitude. 2. Humantic AI Turn LinkedIn stalking into a science: - Get personality insights deeper than a surgeon's knowledge of the human anatomy. - Transform LinkedIn profiles into personality dossiers. It's like having a psych degree, but without the student loans. - Personalize your pitch with AI that's smarter than your average bear (or sales rep). - Build rapport, dodge communication landmines, and close deals like a boss. 3. Typeshare Templates: The cheat codes of internet storytelling. Go from "Uh, what do I say?" to "I'm a content genius!" faster than you can scrub in for surgery. It's like having a ghostwriter, but without the creepy factor. There you have it, folks. The holy trinity of personalized video marketing. With these tools, you'll be sliding into surgeons' DMs (professionally, of course) with more precision than a laser-guided scalpel. Remember: In the world of med tech sales, if you're not personalizing, you're basically still using leeches to cure the common cold. Now go forth and video, you magnificent healthcare heroes!

God can heal thru physicians, procedures, and prayers. First time ever, a surgeon contacted me and asked for prayer over a procedure and a particular patient. How blessed to be his patient tomorrow.

When my cycling 🚴♀️ buddies come to God’s Green Acres (Northwest Arkansas Ozarks).

Apparently, Mr. Yanez is my tailor and life coach. Mr. Yanez said, “Matthew, you’re too fat. We need you to be skinnier.” As he measured my new slacks for alterations. I know I’m too fat. But, when Mr. Yanez tells you, it’s time to lose weight. For 30 + years, Yanez Alterations has been the go-to tailor in Northwest Arkansas. Mr. Yanez told me he would not tailor my slacks unless I lost 15 lbs. “Yes, sir.” I responded. Mr. Yanez and I have a San Diego and Northwest Arkansas connection. He was not a U.S. citizen and he made his living tailoring in Chula Vista by day, at night crossing the border back into Mexico, and reselling Corona Beer before it was readily available in the states. How ironic? I know I need to lose 15 lbs. I procrastinate. When Mr. Yanez calls me fat, today, I said enough is enough and I’ll lose the 15 lbs so Mr. Yanez will be proud of me next time I need an alteration. Bartender and tailor: my therapists