In our recent State of Beverage Study, the 𝐃𝐢𝐠𝐢𝐭𝐚𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧 𝐨𝐟 𝐭𝐡𝐞 𝐑𝐨𝐮𝐭𝐞-𝐭𝐨-𝐌𝐚𝐫𝐤𝐞𝐭 was identified as 𝐭𝐡𝐞 𝐭𝐨𝐩 𝐩𝐫𝐢𝐨𝐫𝐢𝐭𝐲 for business leaders. We went beyond the buzzwords to explore what this actually means and how companies are responding. Some fascinating insights addressing everything from: ✅ AI ordering tools ✅ Direct shopper engagement ✅ Retail media ✅ Sales team redesign ✅ The barriers to transformation
Digitalization of the route-to-market has emerged as the top priority for beverage industry leaders in 2024. In our brand new Beverage Study, 75 beverage leaders weigh in on what is changing and what it means for beverage brands. Partner Matt Suggett and team cover everything from how advanced analytics and AI tools are changing the way retailers plan and buy, explore how sales organizations will need to adapt to win, and look at how brands plan to engage shoppers through new retail media and multi-channel engagement. Check it out here: skp.link/sgy #SimonKucher #Consumer #Beverage
Accelerate Your B2B Tech & SaaS Sales to $100M+
2moThe shift to digital is reshaping the industry. Great insights on AI and retail media! Matt S.