#InclusiveProductDevelopment and #InclusiveMarketing need each other to be successful: ➡️ If your products are generically made and default to the dominant culture, no amount of #InclusiveMarketing will make it more appealing to equity-deserving audiences. ➡️ If your marketing is generic and defaults to the dominant culture, your #InclusiveProducts may never reach your ideal equity-deserving audiences, and even if it does, they may not believe you. ➡️ All people are different people, and in the long run, no brand will be able to survive by only living in the grey areas. #JEDI #EDI #InclusiveCommunications #InclusiveBrands #InclusionMatters
This is one of the reasons I started talking about inclusive brands - because it has to be everyone’s job in an integrated way for it to work meaningfully.
Inclusive Marketing Communications Consultant | Fractional Marketing Leader for Purpose-Driven Brands | Digital Strategist | Brand Storyteller | Mom | Diversity & Inclusion Advocate
1yThe grey area seems comfortable and easy…until you wake up and realize you’re not serving anyone’s needs, including yours/the corporation’s by staying in the grey area.