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Helping People Belong | Inclusive Branding, Marketing, and Communications

#InclusiveProductDevelopment and #InclusiveMarketing need each other to be successful: ➡️ If your products are generically made and default to the dominant culture, no amount of #InclusiveMarketing will make it more appealing to equity-deserving audiences. ➡️ If your marketing is generic and defaults to the dominant culture, your #InclusiveProducts may never reach your ideal equity-deserving audiences, and even if it does, they may not believe you. ➡️ All people are different people, and in the long run, no brand will be able to survive by only living in the grey areas. #JEDI #EDI #InclusiveCommunications #InclusiveBrands #InclusionMatters

Mariam Shahab

Inclusive Marketing Communications Consultant | Fractional Marketing Leader for Purpose-Driven Brands | Digital Strategist | Brand Storyteller | Mom | Diversity & Inclusion Advocate

1y

The grey area seems comfortable and easy…until you wake up and realize you’re not serving anyone’s needs, including yours/the corporation’s by staying in the grey area.

Sonia Thompson

Helping brands grow with inclusive marketing | Inclusive Marketing Consultant, Strategist & Coach | Host of the Inclusion & Marketing Podcast | Forbes & Inc. Columnist

1y

This is one of the reasons I started talking about inclusive brands - because it has to be everyone’s job in an integrated way for it to work meaningfully.

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