Matt Wurst’s Post

AI-assisted social posts are outperforming human-only ones – by a lot! 🔥 Buffer analyzed 1.2M posts and found AI-assisted content had a median engagement rate of 5.87%, compared to 4.82% for non-AI posts. Biggest gap is on Threads: AI posts hit 11.11% engagement vs. 5.56% for non-AI! 🤯 Here on LinkedIn and on YouTube, not really any noticeable difference. BUT It’s not just about AI being "better" – it’s about consistency and volume. Curious how AI can help you stay ahead without burning out?? 👇 ** 𝘕𝘰𝘵𝘦: 𝘵𝘩𝘪𝘴 𝘱𝘰𝘴𝘵 𝘸𝘢𝘴 100% 𝘤𝘳𝘦𝘢𝘵𝘦𝘥 𝘣𝘺 𝘮𝘦, 𝘢 𝘩𝘶𝘮𝘢𝘯.

Here we go! I'm looking forward to one of my favorite weeks of the year: the 2024 𝐀𝐍𝐀 𝐌𝐚𝐬𝐭𝐞𝐫𝐬 𝐨𝐟 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐂𝐨𝐧𝐟𝐞𝐫𝐞𝐧𝐜𝐞 — where the future of our industry will be shaped! World-class speakers, thought-provoking insights, and innovative workshops designed to inspire action — and ME! From strategic discussions on marketing’s biggest challenges to exploring new opportunities in a rapidly evolving landscape, this event is the place to be for forward-thinking marketers. You know we'll be holding it down all week... Looking forward to connection, collaboration, conversation, and setting the agenda for the year ahead. >> Association of National Advertisers

IYKYK. And product people certainly know. After months of incredible development, we’re officially launching Genuin on Product Hunt today! 🚀 👉 https://lnkd.in/enwpvVfZ And I’m thrilled to share our 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 𝐌𝐞𝐝𝐢𝐚 𝐍𝐞𝐭𝐰𝐨𝐫𝐤 — a game-changer for retail & commerce brands to build, engage, and monetize video-powered communities. 🤝 Built with proprietary #AI technology for creation, curation, moderation, and even community generation. 💪 𝐈'𝐝 𝐥𝐨𝐯𝐞 𝐲𝐨𝐮𝐫 𝐬𝐮𝐩𝐩𝐨𝐫𝐭! Check us out, upvote, and help spread the word. Your feedback is crucial to us as we take this next big step. 🙌

On an all new Snarketing Podcast, we went big with Anna Bager, CEO & President of the OAAA, to talk all things out-of-home advertising—and much more! From AI-powered dog adoption ads to location-based marketing, we even explore the potential of advertising in outer space (OOE?) 🌌. And of course, I couldn’t leave out urinal ads (see below). Genius or total disaster? 😂 No matter where you sit in this space -- an OOH expert like Valerie Vespa, a billboard enthusiast like me, or you just love some snark, this episode is great for ALL marketers! 🎧 Full episode: 𝐒𝐩𝐨𝐭𝐢𝐟𝐲: https://lnkd.in/eUmZSHQY 𝐘𝐨𝐮𝐓𝐮𝐛𝐞: https://lnkd.in/e9BpeDA4 -- Learn more about our partners at Leadfeeder and try out their extended free trial to the platform just for being a Snarketing listener! https://lnkd.in/evUzRmtu

Ever walked into a room where you knew no one? That was me at an unfamiliar conference last week, so I had to trust my instincts.💡 What I Learned... How to: - Stand out out without overwhelming anyone with a sales pitch 🤯 - Build lasting connections by tapping into the unconscious mind 🧠 - Create positive associations with my brand through genuin(e) conversations 🤝 - Pivot quickly when things didn’t go as planned 🔄 Want to know how trusting your instincts can change the game in business and life? See how to turn any room into your own network! 🎥

"𝘔𝘰𝘮𝘦𝘯𝘵𝘶𝘮 𝘪𝘴 𝘢 𝘧𝘰𝘳𝘤𝘦 – 𝘰𝘯𝘤𝘦 𝘪𝘵 𝘴𝘵𝘢𝘳𝘵𝘴, 𝘪𝘵’𝘴 𝘵𝘰𝘶𝘨𝘩 𝘵𝘰 𝘴𝘵𝘰𝘱." — Pete Alonso Momentum builds over time. But the hardest part is always getting started. It feels slow and uncertain, but once you push past that, it becomes almost effortless. For over 1,000 days, I’ve posted something here on LinkedIn. Every single day. No breaks. No days off. It's is like rolling a snowball. At first, it’s tiny. You don’t see much progress. But as it rolls, it gathers speed. It gets bigger, and starts to pick up more snow. Eventually, it becomes an unstoppable force. Personal branding works the same way. It’s not about huge, flashy moves. It’s about small, consistent actions: One post. One comment. One connection. Over time, those little actions stack up They create a powerful presence. Sports work the same way, too. Talent with effort becomes skill. Repetition. Keep showing up. Ultimately, the work pays off. A little #OMG. A big #Grimace. All heart. Let's hope the New York Mets keep that going this week. And let’s keep our momentum going here, too. You can’t cheat the process. You have to put in the work. But once you do get started, you’ll find that momentum does a lot of the heavy lifting for you.

Sorry, but when platforms profit off addiction and exploitation of children, we can’t stay silent. Looking at you TikTok & Roblox, and I'm glad I'm not the only one who realizes it's time to take action! 🚨 Over a dozen states are 𝐬𝐮𝐢𝐧𝐠 𝐓𝐢𝐤𝐓𝐨𝐤 𝐟𝐨𝐫 𝐢𝐧𝐭𝐞𝐧𝐭𝐢𝐨𝐧𝐚𝐥𝐥𝐲 𝐝𝐞𝐬𝐢𝐠𝐧𝐢𝐧𝐠 𝐚𝐧 𝐚𝐩𝐩 𝐭𝐡𝐚𝐭 𝐡𝐨𝐨𝐤𝐬 𝐤𝐢𝐝𝐬 and worsens their mental health. > https://lnkd.in/evdgRg5Q Meanwhile, 𝐑𝐨𝐛𝐥𝐨𝐱 𝐢𝐬 𝐚𝐜𝐜𝐮𝐬𝐞𝐝 𝐨𝐟 𝐡𝐚𝐫𝐛𝐨𝐫𝐢𝐧𝐠 𝐜𝐡𝐢𝐥𝐝 𝐞𝐱𝐩𝐥𝐨𝐢𝐭𝐚𝐭𝐢𝐨𝐧, with thousands trading illegal content openly... "𝐀 𝐏𝐞𝐝𝐨𝐩𝐡𝐢𝐥𝐞 𝐇𝐞𝐥𝐥𝐬𝐜𝐚𝐩𝐞 𝐅𝐨𝐫 𝐊𝐢𝐝𝐬" > https://lnkd.in/essREn_b > https://lnkd.in/eesXJUnU These platforms claim to protect kids, but actions speak louder than PR stunts. We need to apply pressure and demand: - Real accountability - Genuine child safety measures - Transparency, not empty promises. Our kids deserve better.

Proud to support my friend JUSTIN Hochberg and his groundbreaking initiative, 𝐕𝐢𝐫𝐭𝐮𝐚𝐥 𝐕𝐨𝐭𝐞. 🌟 This immersive voter awareness campaign launched with over 30 companies during National Voter Registration Week! 🗳️🎮 With 40 million Gen Z voters and only 28.4% turnout in 2020, Virtual Vote aims to change that by harnessing the power of play. Supported by stars like Karlie Kloss and Jimmy Kimmel, this non-partisan effort reaches over 60 million players a month! 💬🙌 🔗 https://lnkd.in/eFJ7RSrK

The future of retail will be powered by user-generated content 💥🚀 Fresh from Groceryshop 2024, one thing is clear: User-Generated Content and video are the game-changers many brands aren’t ready for. Here’s what stood out: - UGC isn’t just about engagement, it’s about trust 🛒 - AI is powerful, but it can’t replicate authenticity 🤖 - Brands leveraging UGC are creating unstoppable cycles of conversion and loyalty 🎯 The future belongs to the shoppers, not just the algorithms. #RetailInnovation #UGC #GroceryShop2024 #RetailMedia #CustomerTrust #ContentMarketing | Genuin