What Your Bottle Choice Says About You! When building your brand, the choice in bottles can be often left to last but it informs so much about your product; from label design, to closure type and even outer case design. But one of the biggest faux pas I've encountered over the last ten years in whiskey, is people not checking with their bottling partners whether their bottle can go down the line or not, before making their branding decisions.... or worse yet, before commissioning a bespoke bottle! 😲 #irishwhiskey #privatelabel
