Mauricio Soto’s Post

CRM managers, this one's for you! This guide will tell you where you stand on the marketing evolution curve and what skills you need to advance to the next level. Test yourself :)

We recently announced a first in iGaming and Sports betting -- AI-orchestrated gamification. What does it mean and how does it transform player engagement? Great questions, and all the answers are in this blog post ⬇

Great Q&A with iGaming legend Motti Colman on how Optimove pushes the boundaries of AI-driven personalization and gamification, our plans for SBC Lisbon, latest innovations, and more!

Are broken customer journeys holding your brand back? You're not alone. Our VP of Marketing, Rony Vexelman, just shared some great insights on Shep Hyken’s podcast. Rony talked about how AI, personalization, and a customer-led approach can prevent those frustrating customer experience breakdowns. If you’re looking to elevate your CX game, this episode is a must-listen! ➡ https://lnkd.in/ef2YxcNt

As the NFL season kicks off, we see some exciting betting trends! Our latest survey and report show that NFL bettors are gearing up to wager more frequently and in larger amounts this season. With 71% planning to bet on at least one game per week, it's clear that the momentum is building. Dive into the full report to discover the insights driving this surge in activity and what it means for the betting industry ➡ https://lnkd.in/eSeMUVgm

I’m excited to share that we’ve teamed up with Merkle, a leader in customer experience management! 💪🏼 Together, we're going to help our clients deliver personalized marketing at scale, enhance customer experiences, and create AI-powered journeys that boost engagement, loyalty, and customer lifetime value.

Consumers expect a personalized experience—they may not demand it loudly, but if their expectations aren't met, they'll disengage, unsubscribe, and find a brand that does. You’ll basically be talking to their hand cause the face is shopping elsewhere. With 71% of consumers expecting personalized interactions and 76% getting frustrated when they don't receive them, marketers need to take note. Personalized marketing isn’t just a broadcast; it’s a two-way conversation. If you’re not truly listening and responding thoughtfully, it won’t end well. Opti-X can ensure you're not just speaking, but truly engaging.

Finding the “Goldilocks Zone” in iGaming gamification is key—striking the perfect balance between challenge and ease. This leads to higher player satisfaction, retention, and engagement. Optimove’s AI-driven gamification hits this sweet spot. Here's how ⬇️

What is OptiGenie exactly? I couldn't say it better than Optimove Director of Product Marketing, Ben Tepfer: "It's not a button. It's not a feature. It's a holistic way of thinking about how do I, as a marketer, use my data and deliver marketing campaigns that are impactful with AI assistance." Watch the full video ⬇

AI-led journey orchestration is transforming marketers into versatile, position-less operators. Like air traffic controllers managing numerous flights, marketers seamlessly navigate complex customer journeys. By leveraging AI tools, they deliver personalized and engaging experiences at scale, fulfilling diverse consumer needs and optimizing every touchpoint. This shift empowers marketers to maximize engagement, foster deeper brand loyalty, and enhance customer lifetime value. #Marketing #AI #CustomerExperience #CustomerJourney #BrandLoyalty #Personalization