Mauser Packaging Solutions’ Post

Shoppers look at a package for about 5 seconds to decide whether to pick it. And 80% of people don't know how to use this critical window effectively! I’ve seen how simple changes can dramatically increase product appeal. Like the image below - placing wine in a box is a simple way of standing out against rows of bottles! Below are 4 sure shot strategies to ensure your product isn’t just seen, but chosen💡 ✅Go bold with the colour: Contrary to the common advice, choose bright, bold colours that show off what your brand is all about. Make shoppers reach for your product. ✅Keep it simple: Overwhelming shoppers with too much text is an invitation to get ignored. Ask yourself, what’s the one key message you want them to remember? Focus on that. Less is definitely more here ✅Think like a shopper: I can't stress this enough: put yourself in their shoes. What catches your eye? What compels you to pick up a product? Use these insights to guide your packaging. Sometimes, I even go to stores and watch how people shop to see what really works. It’s eye-opening! ✅Test it out: Use eye-tracking studies or even informal feedback sessions to see how people interact with your packaging. Are the key elements drawing their attention? Are they getting the message quickly? Don’t be afraid to iterate and refine. Sometimes, a small tweak can make a huge difference. Your packaging is a silent salesperson of your product. With thoughtful design and a clear message, you can ensure you're putting out the right message. Those 5 seconds are precious. Make them count! What is a product you were drawn to because of its packaging?

It is crucial to truly listen to consumers' thoughts regarding your product and packaging.

Nothing beats seeing your product fly off the shelves and onto the checkout. But doesn’t it sting when it's just sitting there, collecting dust? I know which scenario I'd rather be in... What about you? If your product isn't hitting the mark like you hoped, it's time to shake things up. And I think we both know where to start... 𝗦𝗵𝗲𝗹𝗳 𝗮𝗽𝗽𝗲𝗮𝗹. Consider colour, shape, suitability for display and product benefits when it comes to your packaging solutions. Improve your shelf appeal by carefully considering the right innovations. As it’s crucial for standing out against competitors, directly impacting sales and revenue.

Stop being cheap. Tips on how to not devalue your brand with constant discounting… Have you been on sale for the past 120 days? Is your customer trained to only shop a deal with you? Make it stop (unless you are truly a value brand, of course!) You are eroding your margin and killing your regular price business. You are starting to give going out of business energy. Find unique ways to promote full price sales again to incentivize in-season shopping. Focus on highlighting the quality, uniqueness, and value of your products. Engage with your customers through service and experiences. Protect your brand’s value by being strategic and intentional with discounts Be more aggressive during seasonal sales by stacking discounts that seem better to consumers but cost you less. Teach your shoppers to expect seasonal sales within the usual industry schedule. Maximize the impact instead of dragging them out for months. Don't waste profit on lack of strategy, plan ahead!

🌟 In last post we understood about UVP ..in this post Let's Talk About Your Unique Selling Proposition (USP)! 🌟 Ever wonder why some products or services just seem to stand out more than others? That’s the magic of a Unique Selling Proposition, or USP. So, what’s a USP, you ask? It’s that special something that sets your business apart and makes people choose you over the competition. Think about it: ✅ What makes your product unique? ✅ How does it solve your customers’ problems better than anyone else? ✅ Why should someone choose you? Your USP is more than just a catchy slogan—it's a promise to your customers. It tells them exactly why they should do business with you and not the other guys. Here’s a little secret: creating a strong USP isn’t just about you; it’s about understanding your customers deeply. What do they really need? What are their pain points? How can you make their lives easier or better? Let's look at some famous brands and their USPs: 🔹 Apple: "Think Different" - Innovation and sleek design that stand out. 🔹 FedEx: "When it absolutely, positively has to be there overnight." - Reliability and speed. 🔹 Domino's Pizza:"You get fresh, hot pizza delivered to your door in 30 minutes or less, or it's free." - Speedy delivery. 🔹 M&M's:"Melts in your mouth, not in your hand." - Unique product feature. When you nail your USP, everything else falls into place. Your marketing becomes clearer, your brand becomes stronger, and your customers become more loyal. So, take a moment to reflect. What makes your business special? Share your thoughts below—I’d love to hear what makes your product or service unique! #Marketing #BusinessGrowth #USP #UniqueSellingProposition #BrandStrategy #CustomerEngagement

So let's say you are a premium Consumer Electronics Brand offering top of the line inventory at a price that reflects the quality of the merchandise. You've invested years of time, R&D, and marketing dollars into building your brand to become what it is today. Problem is no matter how premium your product may be, a number of customers will inevitably return that product. Surveys have shown that anywhere from 11% to 20% of all consumer electronics goods end up being returned. So whether you are the Brand or the Retailer who sold the product to the end user, you are now stuck in a unique predicament. You obviously can't resell these returns as new, but you also can't necessarily resell them as used - there may be defective inventory amongst them. So now what? Stay tuned as I dive a bit deeper in to the strategies many brands and retailers currently deploy to try and solve this issue.

The average consumer spends just 20 minutes shopping. So, in that short amount of time… Will your product stand out? If your sales are dropping and your product isn’t making it to the checkout, it might be time to reconsider your approach. The problem likely isn’t with your product. It could be your packaging. → Shelf appeal is more important than you might realise. With so many choices available and less brand loyalty these days, making your product stand out is crucial. Don’t risk losing customers. At Smurfit Kappa, we help ensure your product catches the eye for all the right reasons. We specialise in packaging that highlights what your product has to offer. So you can make an impact in those 20 minutes. Get in touch today to find out more.

People have enjoyed and appreciate seeing the results of eye-tracking shelves from different retailers. Here, we have an Energy Bar shelf set from The Fresh Market. Many brands are on this shelf, and this section tends to have some of the most competitive, eye-catching packaging in a store. Most products are merchandised in display boxes. I can't tell you the number of brands I've encountered that over-emphasize the importance of their package design and ignore the importance of the display box. For some brands, the display box is the primary visual draw and arguably more influential than the package itself. Join me on Thursday and Friday as I dive into the results of 100 people viewing a shelf image. The brands and packages featured include: ALOHA belliwelli Bob's Red Mill Bobo's Byte Bars Clif Bar FULFIL GoMacro KIND KiZE Luna Bar LÄRABAR Love Good Foods Mezcla Munk Pack No Cow Sweet Nothings ONE Brands Quantum Energy Squares R.E.D.D. RXBAR SANS Meal Bar Think Products Toto Vital Proteins Wise Bar Feel free to tag anyone in the comments that you think might be interested in seeing the results! #PackagingDesign #Planogram #RetailInnovation #PackageDesignTesting #DesignTesting #EyeTracking #GrowWithRich

Today's packaging trend week feature is: Hyper Contrast! This trend helps seek out consumers’ attention with a visual experience that is eye-catching on any store shelf! Click through the trends & let us know which on is your favorite! Visit @Packaging Digest to read more. #packagingtrends #hypercontrast #trends2024 #experience

Why Isn’t Meeting Customer Needs Enough to Guarantee Sales? 90% of people mistakenly believe that if their solution meets the customer’s needs, it will automatically sell! But in today’s competitive market, that’s not always the case. While meeting customer needs is essential, it’s only half the equation. The truth is, how you present the product is just as important. Here’s why: Take diapers for children as an example: Absorbency is the core solution (solving the problem of wetness). This is the basic function that all diapers provide. But successful ones go beyond with highlighted features like dryness, comfort, and leak prevention. These are all part of product packaging. And here’s a winning formula: Product = Solution + Packaging  1️⃣ Solution: Yes, your product must solve a problem. This is the foundation. But with countless similar products on the market, offering just a solution is no longer enough. 2️⃣ Packaging: Think about packaging as more than just a box. It’s the way your product is positioned, named, priced, and described. It includes the visuals, colors, and even the labels you use. All of these elements create perception—and perception drives decision-making. Your product isn’t just what it does; it’s how it’s perceived. Without effective packaging, even the best solutions can fall flat.  What’s your experience with this? Drop your thoughts below! 👇 #profitdrivenmarketing #digitalmarketing #marketingtips #growthmarketing #businessgrowth #marketingstrategy #leanapproach #quanvo